About BFJ Digital
BFJ Digital is a Queensland-based full-service agency specialising in Martech, digital marketing, web design, analytics & lots more. They help their clients “connect the dots” across everything marketing and deliver incredible ROI whilst at it.
Snapshot of results
- Consistently high increase in revenue
- 3x increase in total pipeline
- 16:1 ROI from paid media
- 12:1 ROI from all marketing efforts
BFJ’s key goals for the engagement
- Building a high ROI & consistent marketing engine
- Updating the org structure to empower long-term scale
How did Wasif Kasim Consulting help?
Gap analysis:
- Reviewing the business holistically across all departments.
- Creating a focused 6-month growth plan to drive scale.
- Identifying key roadblocks to scale & assembling the right team to support.
1:1 founder coaching:
- Weekly 1:1s with the founder for big-picture strategy, updates & ad-hoc advice.
Growth acceleration & execution:
- Proposing a new organisational structure & KPIs for scale
- Improving sales process efficiencies
- Launching the right marketing channels to improve lead generation
- Optimising current marketing channels
- Optimising Hubspot & establishing best practices for client retention.
Accountability sessions:
- Weekly catch-ups with the GM & the founder
- Weekly task review + holding all parties accountable for action.
- Weekly review of key business KPIs + planning future actions accordingly.
Additional ongoing support:
- Coaching and guidance for designer, copywriter & other internal specialists
- Daily availability via Slack to support everyone in the business as needed
- Recruitment assistance end-to-end for various roles.
Summary of key initiatives rolled out:
Hubspot optimisation & strategy
- Accelerating outcomes from sales, marketing & retention efforts.
- Setting up NPS surveys & client retention dashboards.
- Optimising a single source of truth across the business
- Setup, training, and in-depth frameworks for leadership, sales, marketing, and retention teams to get the most out of Hubspot
Sales
- Optimising sales decks, follow-ups & processes to improve conversion rates.
- Budgeting, forecasting, and setting realistic targets
- Creation of Hubspot reports, dashboards, and processes to maximise deal conversion rates and revenue growth.
- Weekly sales management to review the sales pipeline & action items
- Optimising referral partnerships framework & tracking within Hubspot.
Marketing
- Shortlisting events to sponsor in 2025.
- Google ads optimisation
- Meta ads optimisation
- Ad copy creation & creative direction.
- Landing page design, creation & copywriting
- Budgeting, forecasting, and setting realistic targets
- Creation of Hubspot reports, dashboards, and processes to maximise lead conversion rates and revenue growth.
Customer Success
- Hubspot optimisation to enhance client visibility and overall customer experience
- Creation of Hubspot reports, dashboards, and processes to maximise retention rates and revenue growth.
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If you’re looking to scale your agency as well, let’s talk.
Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.