Wasif Kasim Consulting

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BFJ Digital – 16:1 paid media ROI, 3x pipeline

QLD Digital Agency - 680 x 382

Table of Contents

About BFJ Digital

BFJ Digital is a Queensland-based full-service agency specialising in Martech, digital marketing, web design, analytics & lots more. They help their clients “connect the dots” across everything marketing and deliver incredible ROI whilst at it.

Snapshot of results

  • Consistently high increase in revenue
  • 3x increase in total pipeline
  • 16:1 ROI from paid media
  • 12:1 ROI from all marketing efforts

BFJ’s key goals for the engagement

  • Building a high ROI & consistent marketing engine
  • Updating the org structure to empower long-term scale

How did Wasif Kasim Consulting help?

Gap analysis:

  • Reviewing the business holistically across all departments.
  • Creating a focused 6-month growth plan to drive scale.
  • Identifying key roadblocks to scale & assembling the right team to support.

1:1 founder coaching:

  • Weekly 1:1s with the founder for big-picture strategy, updates & ad-hoc advice.

Growth acceleration & execution:  

  • Proposing a new organisational structure & KPIs for scale
  • Improving sales process efficiencies
  • Launching the right marketing channels to improve lead generation
  • Optimising current marketing channels
  • Optimising Hubspot & establishing best practices for client retention.

Accountability sessions:  

  • Weekly catch-ups with the GM & the founder
  • Weekly task review + holding all parties accountable for action.
  • Weekly review of key business KPIs + planning future actions accordingly.

Additional ongoing support:

  • Coaching and guidance for designer, copywriter & other internal specialists
  • Daily availability via Slack to support everyone in the business as needed
  • Recruitment assistance end-to-end for various roles.

Summary of key initiatives rolled out:

Hubspot optimisation & strategy

  • Accelerating outcomes from sales, marketing & retention efforts.
  • Setting up NPS surveys & client retention dashboards.
  • Optimising a single source of truth across the business
  • Setup, training, and in-depth frameworks for leadership, sales, marketing, and retention teams to get the most out of Hubspot

Sales 

  • Optimising sales decks, follow-ups & processes to improve conversion rates.
  • Budgeting, forecasting, and setting realistic targets
  • Creation of Hubspot reports, dashboards, and processes to maximise deal conversion rates and revenue growth. 
  • Weekly sales management to review the sales pipeline & action items
  • Optimising referral partnerships framework & tracking within Hubspot.

Marketing 

  • Shortlisting events to sponsor in 2025.
  • Google ads optimisation
  • Meta ads optimisation
  • Ad copy creation & creative direction.
  • Landing page design, creation & copywriting
  • Budgeting, forecasting, and setting realistic targets
  • Creation of Hubspot reports, dashboards, and processes to maximise lead conversion rates and revenue growth.

Customer Success

  • Hubspot optimisation to enhance client visibility and overall customer experience
  • Creation of Hubspot reports, dashboards, and processes to maximise retention rates and revenue growth.

If you’re looking to scale your agency as well, let’s talk.

Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.