--- title: "SEO Agency Case Study: 9× Pipeline Growth" description: Discover how an SEO agency used lead gen strategy to achieve 9× pipeline growth. A step-by-step case study on traffic, leads, and conversions. image: https://wasifkasim.com/hubfs/Imported_Blog_Media/SEO-agency-case-study-9X-marketing-pipeline-generated-scaled.webp --- [![RED WK Logo Portrait - Transparent](https://wasifkasim.com/hubfs/Logo/RED%20WK%20Logo%20Portrait%20-%20Transparent.svg)](https://wasifkasim.com/) - [Home](https://wasifkasim.com) - [Testimonials](https://wasifkasim.com/#testimonials-main-section) - [About](https://wasifkasim.com/about-us) - [Services](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study#service-main-section) - [Sales Coaching](https://wasifkasim.com/agency-sales-coach) - [Lead Gen Coaching](https://wasifkasim.com/agency-lead-generation-coach) - [Client Retention Coaching](https://wasifkasim.com/agency-client-retention-coach) - [Case Studies](https://wasifkasim.com/case-studies) - [FAQs](https://wasifkasim.com/#faq-main-section) - [Blog](https://wasifkasim.com/blog) [+614 89 082 090](tel:+61489082090) [GET IN TOUCH](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study#home-contact) - [Home](https://wasifkasim.com/) - [Case Studies](https://wasifkasim.com/case-studies) - SEO Agency Case Study: 9× Pipeline Growth Case Study # SEO Agency Case Study: 9× Pipeline Growth Case Study **Publish On:** Nov 26, 2023 • **Updated On:** Jun 09, 2026 • Calculating... ###### Written by: ![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=36&height=36&name=Untitled%20design%20(8).png) [Wasif Kasim](https://wasifkasim.com/case-studies/author/wasifkasim) ![SEO Agency Case Study: 9× Pipeline Growth Case Study](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/SEO-agency-case-study-9X-marketing-pipeline-generated-scaled.webp?format=webp&quality=20&width=960&height=640&name=SEO-agency-case-study-9X-marketing-pipeline-generated-scaled.webp) ## About StudioHawk A specialist SEO-only agency, with 80+ staff, global operations, and 100s of clients across small business and enterprise brands. ## Snapshot of results - 54% increase in deals won - 175% increase in deals won QoQ - 6x increase in all pipeline generated - 2x deals won from marketing lead sources - 9x increase in marketing-generated pipeline - 2x increase in traffic - Plus the highest sales & lowest churn months ever. ## Key goals & challenges - Build and scale the sales channel (establish a robust process and framework for consistent revenue growth) - Improving brand awareness and accelerating inbound leads (establish a robust process and framework to de-risk from one or two primary lead generation channels, and attract bigger clients) - Level up client retention from good to excellent (and maintain this as the business grows) - Scale the customer success team’s capacity as the business grows (and maintain high levels of staff satisfaction). ## How did Wasif Kasim Consulting help? Gap analysis: - Identified gaps inhibiting the agency's ability to scale quickly, set a clear strategic roadmap, and followed through with results-driven execution. Accelerating growth:   - Clarity on how to hit our growth goals in the quickest and most efficient way possible by leveraging WKC’s deep experience in scaling agencies. Building a high-performance sales and marketing engine: - Got ***consistent*** revenue in the door by setting up the sales and marketing engine from the ground up - Recruitment and expansion of the sales & marketing team - Doubling qualified leads from conferences, and orchestrated overall conference success. - Setup and launch of a holistic B2B marketing strategy including launch and optimisation of our value proposition, brand positioning, social media ads, Google ads, design, content, website CRO, email, Hubspot setup & more. Ongoing coaching and mentoring: - Elevated success across multiple business units by working tightly with sales, marketing, retention, recruitment & HR teams. - Deep integration across various teams; no question was too big or too small, understanding, supportive, and feels like a part of your team. ## Key initiatives implemented: Hubspot implementation & strategy - Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts. - Migration from Monday.com to Hubspot for sales, marketing & retention efforts - Establishing a single source of truth across the business - Setup, training, and in-depth frameworks for leaderships, sales, marketing, and retention teams to get the most out of Hubspot Sales  - Recruitment and expansion of the sales team - Budgeting, forecasting, and setting realistic targets - 1:1 Sales coaching and mentoring (including frameworks) to develop a high-performance sales culture. - Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth. Marketing  - Fractional CMO, overseeing the marketing department - Budgeting, forecasting, and setting realistic targets - Recruitment and expansion of the marketing team - Brand workshop - new USP & brand positioning for differentiation - Go-to-market plan and execution - across digital marketing & events - Execution across Meta, Google ads, copy, CRO, events management & more - Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth. Customer Success - Automated CSAT/NPS surveys to clients - Hubspot setup to enhance client visibility and overall customer experience - Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth. - Recruitment and expansion of the client service team ## Recap - With the above engagement, StudioHawk experience records months in sales, marketing, and retention success. - New business is now more consistent than ever, and less reliant on founder efforts. - The new "inbound approach" to marketing also resulted in a massive jump in enterprise prospects. - Retention efforts are now more structured and streamlined - making it easier to prevent churn. - Tighter alignment between sales and customer success to enable more accurate workforce planning. \-- If you're looking to scale your agency as well, let’s talk. Email me at [wasif@wasifkasim.com](mailto:wasif@wasifkasim.com) or call +614 16 725 561 to see how I can help you accelerate your growth. [Case Study](https://wasifkasim.com/case-studies/tag/case-study) ![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=120&height=120&name=Untitled%20design%20(8).png) [Read Full Bio](https://wasifkasim.com/case-studies/author/wasifkasim) Author ### Wasif Kasim Founder at - [Wasif Kasim Consulting](https://wasifkasim.com/) Wasif Kasim is an agency growth advisor, former CEO of Online Marketing Gurus, and founder of Wasif Kasim Consulting. Over the past 15+ years, he has helped agencies scale faster through betterfalse ... [Read Full Bio](https://wasifkasim.com/case-studies/author/wasifkasim) [![Klaviyo Email Marketing Agency Case Study](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/Chronos-Agency-Case-study.jpg?width=94&height=94&name=Chronos-Agency-Case-study.jpg)](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study) #### [PREVIOUS](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study) Klaviyo Email Marketing Agency Case Study [![B2B SaaS Agency Case Study](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/Intermedium-B2B-SaaS-B2B-Marketing-Consulting-scaled.webp?width=94&height=94&name=Intermedium-B2B-SaaS-B2B-Marketing-Consulting-scaled.webp)](https://wasifkasim.com/case-studies/b2b-saas-case-study) #### [NEXT](https://wasifkasim.com/case-studies/b2b-saas-case-study) B2B SaaS Agency Case Study ## Related Case Studies [![farsiight](https://wasifkasim.com/hubfs/Imported_Blog_Media/farsiight.jpg) Farsiight Case Study](https://wasifkasim.com/case-studies/farsiight-86-increase-in-pipeline-generated-4x-deals-won) - [Case Study](https://wasifkasim.com/case-studies/tag/case-study) About Farsiight A boutique performance marketing delivering "Growth for Good". With circa 20 employees across Australia ... [Read More](https://wasifkasim.com/case-studies/farsiight-86-increase-in-pipeline-generated-4x-deals-won) [![Chronos Agency Case study](https://wasifkasim.com/hubfs/Imported_Blog_Media/Chronos-Agency-Case-study.jpg) Klaviyo Email Marketing Agency Case Study](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study) - [Case Study](https://wasifkasim.com/case-studies/tag/case-study) About Chronos Agency A specialist Email marketing agency, and one of the few Klaviyo Master Elite partners in the world - ... [Read More](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study) [![Intermedium B2B SaaS B2B Marketing Consulting scaled](https://wasifkasim.com/hubfs/Imported_Blog_Media/Intermedium-B2B-SaaS-B2B-Marketing-Consulting-scaled.webp) B2B SaaS Agency Case Study](https://wasifkasim.com/case-studies/b2b-saas-case-study) - [Case Study](https://wasifkasim.com/case-studies/tag/case-study) About this B2B SaaS company A one-of-a-kind B2B SaaS company helping clients like SalesForce, Microsoft, NEC & many ... [Read More](https://wasifkasim.com/case-studies/b2b-saas-case-study) [book a free consult now](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study#home-contact) [![RED WK Logo Portrait - Transparent - small](https://wasifkasim.com/hubfs/Logo/RED%20WK%20Logo%20Portrait%20-%20Transparent%20-%20small.svg)](https://wasifkasim.com/) Menu - [Home](https://wasifkasim.com/) - [Testimonials](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study#testimonials-main-section) - [About](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study#about-main-section) - [Services](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study#service-main-section) - [Case Studies](https://wasifkasim.com/case-studies) - [FAQs](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study#faq-main-section) - [Blog](https://wasifkasim.com/blog) Services - [Agency Sales Coach](https://wasifkasim.com/agency-sales-coach) - [Agency Lead Generation Coach](https://wasifkasim.com/agency-lead-generation-coach) - [Agency Client Retention Coach](https://wasifkasim.com/agency-client-retention-coach) Contact 21 Swordfish Street Nirimba Fields, NSW 2763 [+614 89 082 090](tel:+614%2089%20082%20090) [wasif@wasifkasim.com](mailto:wasif@wasifkasim.com) Copyright © 2026 Wasif Kasim Consulting | Powered by Wasif Kasim Consulting Website by [Chetan](https://www.chetankumar.me/) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleSection" : "ARTICLE_CATEGORY", "author" : { "@type" : "Person", "name" : "Wasif Kasim" }, "commentCount" : "0", "dateModified" : "2026-06-09 02:13:06", "datePublished" : "2023-11-26 10:12:00", "description" : "About StudioHawk A specialist SEO-only agency, with 80+ staff, global operations, and 100s of clients across small business and enterprise brands. {% video_player embed_player overrideable=False, type='hsvideo2', hide_playlist=True,...", "headline" : "SEO Agency Case Study: 9× Pipeline Growth Case Study", "image" : { "@type" : "ImageObject", "height" : 640, "url" : "https://22121477.fs1.hubspotusercontent-na1.net/hubfs/22121477/Imported_Blog_Media/SEO-agency-case-study-9X-marketing-pipeline-generated-scaled.webp", "width" : 960 }, "keywords" : "Case Study", "mainEntityOfPage" : { "@id" : "https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 58, "url" : "https://22121477.fs1.hubspotusercontent-na1.net/hubfs/22121477/WK-logo.png", "width" : 150 }, "name" : "Wasif Kasim Consulting" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wasif Kasim", "url" : "https://wasifkasim.com/case-studies/author/wasifkasim" }, "dateModified" : "2026-06-09T02:13:06.207Z", "datePublished" : "2023-11-26T10:12:00.000Z", "headline" : "SEO Agency Case Study: 9× Pipeline Growth", "image" : [ "https://wasifkasim.com/hubfs/Imported_Blog_Media/SEO-agency-case-study-9X-marketing-pipeline-generated-scaled.webp" ], "mainEntityOfPage" : { "@id" : "https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://wasifkasim.com/hubfs/WK-logo.png" }, "name" : "Wasif Kasim Pty Ltd" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/tkJEwuiP5OqkGnshuCG4fEbvrshYRwnoNeecyabg2c8/capped-1080p.mp4", "dateModified" : "2025-06-02T11:44:34.430Z", "duration" : "PT1M9S", "height" : 1080, "name" : "Studio-Hawk-Testimonial", "thumbnailUrl" : "https://22121477.fs1.hubspotusercontent-na1.net/hubfs/22121477/Studio-Hawk-Testimonial.mp4/medium.jpg", "uploadDate" : "2025-06-02T11:44:30.087Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://wasifkasim.com", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://wasifkasim.com/case-studies", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "item" : "https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study", "name" : "SEO Agency Case Study: 9× Pipeline Growth Case Study", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://wasifkasim.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "AU", "addressLocality" : "Marsden Park", "addressRegion" : "NSW", "postalCode" : "2765", "streetAddress" : "21 Swordfish Street" }, "contactPoint" : { "@type" : "ContactPoint", "areaServed" : [ "AU", "US", "GB", "Worldwide" ], "availableLanguage" : [ "English" ], "contactType" : "customer service", "email" : "wasif@wasifkasim.com", "telephone" : "+61416725561" }, "description" : "Elite agency growth consultant helping marketing agencies scale sustainably from $500k to $10M+ with proven sales, marketing, retention, and HR systems.", "founder" : { "@type" : "Person", "description" : "Ex-CEO of one of the largest digital agencies in the world. Helping 100s of agency founders scale sustainably.", "image" : "https://wasifkasim.com/hs-fs/hubfs/Wasif%20Kasim%20Theme%20August%202025/Images/Mask%20group.png?width=1022&height=1386&name=Mask%20group.png", "jobTitle" : "Agency Growth Consultant & Mentor", "name" : "Wasif Kasim", "sameAs" : [ "https://www.linkedin.com/in/wasifkasim/" ] }, "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://wasifkasim.com/hubfs/Wasif%20Kasim%20Theme%20August%202025/Images/WK%20Logo%20(1).svg", "width" : 600 }, "name" : "Wasif Kasim", "sameAs" : [ "https://www.linkedin.com/in/wasifkasim/", "https://www.facebook.com/wasifkasimconsulting", "https://www.youtube.com/@wasifkasimconsulting/" ], "url" : "https://wasifkasim.com" } ```