Wasif Kasim Consulting

Words from our clients.

Joshua Somerville
Joshua Somerville
Co-founder, farsiight

Working with WKC has been transformative for farsiight. Sales, marketing & retention efforts were streamlined, establishing solid processes that are driving results & positioning us for future scale.

Zyran Erasmus
Zyran Erasmus
Founder, XO Digital

A wealth of knowledge on sales, marketing, ops, recruitment & anything agency growth-related. Super helpful in unexpected ways, can’t recommend Wasif enough!

Joshua Chin
Founder, Chronos Agency

“He accomplished in 3 months what we’re trying to do for 3 years.”

Perry Henderson
Perry Henderson
Founder, Missing Link Social Media

Wasif’s passion for growing agencies is like nothing I’ve ever experienced. From marketing, to sales, operations, finance, and people – cannot recommend him highly enough for any agency needing growth.

Ben Henzell
Ben Henzell
Founder, BFJ Digital

For any agency owner looking for strategic support, his depth of knowledge will provide value. He’s humble, respectful & is great at challenging your thinking – can’t recommend him highly enough.

Lawrence Hitches
General Manager, Studio Hawk

“Record sales and retention rates with incredible consistency.”

Simon Gould
Simon Gould
Founder, Sydney Digital Marketing

An enormous wealth of knowledge in the digital agency space. If your agency has plateaud in terms of sales, leads or managing your team – I have absolutely no hesitation in recommending Was and WKC.

Nick Verity
Nick Verity
Founder, Cleverly

Wasif is 10X’er that understands and delivers real ROI from marketing, without overpromising. He’s measurably helped level up our entire marketing department, brand and sales.

Jamie Krithiras
Founder, Defiant Digital

“Highly recommended for agencies seeking growth.”

Andrew Hou
Andrew Hou
Co-founder, Advisible

It’s rare to find someone as talented, helpful, and experienced as Wasif. His team has provided insights across sales, marketing, churn, KPIs & more – consistently delivering exceptional value.

Matthew Mazzotta
Matthew Mazzotta
Director, DNM Digital

If you’re looking for someone with proven expertise to help your agency scale efficiently, I highly recommend Wasif Kasim Consulting. The clarity and confidence his advice brings are unparalleled!

Blake Micola
CEO, GMS Media Group

“One of the true masters of the game any agency can benefit from.”

Eric Stephens
Eric Stephens
CEO, True Sydney

Wasif, brings the knowledge and moreover, he brings it with value. When you combine that work ethic with his years of experience, no one better as a consultant in the digital marketing space.

Brian Jones
Brian Jones
CEO, VA Platinum

Can’t recommend Was highly enough for anyone looking to navigate through complex strategic changes. His impact on VA Platinum has been transformative, and we are immensely grateful for his guidance.

Nirmal Gyanwali
Managing Director, WP Creative

“His expertise with HubSpot, especially RevOps is unmatched.”

Simon Train
Simon Train
Co-Founder, GMS Media Group

Wasif’s knowledge of digital agencies has been invaluable for GMS Media Group. He constantly goes above and beyond and is an absolute legend to work with. Can’t recommend him enough.

Jeremy Tang
Jeremy Tang
Founder, Area Ten

A great guy and an absolute professional with a wealth of knowledge. I’ve personally experienced the enthusiasm and commitment he has to get the best outcome for his clients. Highly recommend him.

Rich Burns
Rich Burns
Founder, ROAS Media

Someone you can trust and someone who really knows his stuff, in agency/marketing/coaching world. A great track record, valuable insights and ideas which I’ve relied upon in a few consulting sessions.

Vincent Maneno
Vincent Maneno
Director, Metric Labs

His extensive experience from all the various agencies he’s helped grow helped us find the quickest pathway to success. Hands-on guidance on marketing, sales, recruitment & more. Highly recommend.

Craig Hodges
Craig Hodges
CEO & Founder, King Content

Wasif is a dedicated, smart, logical and a great guy. He certainly know how to get things done, understands the marketing space, and knows exactly what it takes to scale.

Prasad Shringarpure
Prasad Shringarpure
Director, Amplifyr

Was’ depth of experience has been truly valuable to our growth. He developed the right plan and prioritized actions based on our current size. His agency & industry experience is unmatched.

Michael Kingston
Michael Kingston
Founder, Seeda

It’s rare to meet someone with the vast experience that Was has. Building a company from scratch is really scary; having Was in my corner counselling me has been instrumental in growing Seeda.io

Tony Hooton
Tony Hooton
Founder, Move Ahead Media

The insights, his approach, and focus are awesome. A wealth of knowledge and brings his experience to advise and implement growth across your business. Insightful and unbelievably useful advice.

Vahe Arabian
Vahe Arabian
Founder, State of Digital Publishing

He’s an operator, provides recommendations in simple terms based on your business stage, and is 100% results-focused. Speak to Was for your agency sales & marketing challenges, highly recommended!

Leo Comino
Leo Comino
Founder, LION Digital

If you’re an agency owner, Was is the ally you want by your side to fast-track your agency’s success. Skip the trial and error phase and head straight to the win. Highly recommended.

Jonathan King
Jonathan King
Founder & Chief Growth Officer, Lysn

A library of knowledge on all things agency life. Humble, super-helpful and provides a lot of really actionable insights upfront which builds even more trust in his services. Highly recommend!

Judy Hurditch
Judy Hurditch
Managing Director, Intermedium

Wasif has provided us with excellent advice, grounded in his own deep experience. I have no hesitation in recommending him to anyone who wants to build their company’s online marketing competencies.

Nick Krithiras
Nick Krithiras
General Manager, Defiant Digital

A pleasure to deal with and has a no-nonsense approach to consulting. His experience enables him to provide clear, relevant and concise advice to cut through the noise in refining our growth strategy.

Sam Halcrow
Sam Halcrow
Managing Director, Arcade Dev House

Wasif excels in building teams that are driven, competent and empowered – truly educational experience watching his masterclass in HR, Marketing, Sales and beyond.

Taz P
Taz P
Head Of Media & Strategy @ True Sydney

He’s all things exponential growth. I’ve witnessed him 3x and 10x businesses – most recently one of Australia’s largest digital agencies. His business acumen makes him an unstoppable leader & consultant.

Alexis Hurditch
Alexis Hurditch
COO, Intermedium

Great experience, patient, and a great operator. He helped set up new systems, hire staff, implement sales, marketing & retention processes the business hadn’t thought about. Highly recommended.

William Yap
William Yap
COO, Kalibre Asia Pacific

Wasif has been a great consultant. He took the time and made the effort to understand our business. Wasif’s advice is tailored and practical, demonstrating his vast experience in various industries.

Dominic Sergi
Dominic Sergi
Director, Local Digital Agency

Wasif’s experience in helping agencies to scale is truly invaluable.I’ve been consistently impressed by his approach to agency growth and genuine care to help others succeed. Highly recommend.

Huyen Truong
Huyen Truong
Search Marketing Director, Online Marketing for Doctors

Hands down having Wasif as our agency consultant was a game changer. His advice is detailed and step-by-step; not generic like other coaches. Highly recommended to any agency that needs help!

Parul Choundary
Parul Choundary
General Manager, Area Ten

Can’t recommend him enough as an agency coach. He helped us craft a robust plan for our long-term objectives, find talent, and setup tools to succeed; been moving in the right direction ever since.

David Low
David Low
Chief Commercial Officer, VA Platinum

I highly recommend Was to turbocharge your sales and/or marketing efforts. Hands-on, strategic and consultative over our past 12 months of engagement. Very clear improvements and results thanks to WK!

Joshua Poole
Joshua Poole
Head of Growth, Studio Hawk

The main factor for tipping us over to the 8-figure mark – Wasif is one of the best operators in the agency space. His practical experience in sales, marketing, ops and HR is seriously second to none.

Charbel Raffoul
Charbel Raffoul
Head of SEO Performance, StudioHawk

Wasif is the guy for growing your agency. He’s helped me with various client retention initiatives and the results speak for themselves. He knows the agency landscape really well – highly recommended.

Hendrick Lai
Hendrick Lai
Head of Operations, StudioHawk

An amazing operator with true agency know-how and unparalleled depth in the industry. Great strategic thinker, hands-on, gets involved and helps find meaningful solutions. Great guy, don’t hesitate!

Kieran Krohn
Kieran Krohn
Sales Manager, Hubspot

Wasif is a real asset to any business. He’s an operator when it comes to scale, and has a tonne of experience deploying effective sales & marketing frameworks to accelerate growth. A true leader!

View Case Studies.

An agency coach that’s helped 100s of founders scale sustainably.

 

 

I’m not your typical Agency Coach that popped up overnight. For 10+ years, I’ve scaled agencies globally, and would love to help you do the same.

I build elite sales, marketing, retention & HR engines designed to deliver sustainable revenue growth. As an ex-CEO of one of the largest digital agencies in the world, I “get” the challenges that come with scale.


Most recently, I’ve:

  • Digital Agency: Quadrupled revenue to $30M+
  • Klaviyo Agency: 398% in pipeline, 2x deals won
  • SEO agency: 9x pipeline, 175% increase in deals won
  • Content Agency: Doubled revenue to $20M+ in 7 months

Looking to scale, and not quite sure how? Let’s chat.

Image of Wasif Kasim, agency coach & mentor

My Experience as an Agency Coach

Profitable, holistic growth.

With over 15+ years of experience across agency sales, marketing, HR, operations, executive leadership and more – you’ll have direct access to the methodology used to scale the largest agencies worldwide. It’s time to scale efficiently, profitably and sustainably.

Revenue acceleration.

I’ve generated over 45,000 highly qualified leads, and delivered more than $80M in new revenue for marketing agencies like Online Marketing Gurus, StudioHawk, Chronos, Defiant Digital, Area Ten, Metric Labs & many more. If you’ve hit a growth ceiling, I can help fix that.

Ex-CEO, been there & done that.

As an ex-CEO for one of the largest digital agencies globally, I’ve been there and done that.  You’ll get a holistic, proven approach to building high-performance teams that drive profitable revenue growth.

Trusted by 100s of founders

After speaking to 100s of founders, they all struggled with coaches who were too generic and lacked big agency experience. That’s where we come in, in-depth agency growth knowledge at your fingertips. 

What I do, in a nutshell.

Agency Customer acquisition

Less thinking, more winning. Putting in place the right B2B channel mix across SEO, Adwords, Social Media, Content, Design, Copy, Events & beyond to accelerate revenue growth.

High ROI Agency marketing teams

Establishing the framework for success and assembling a team of top performers to accelerate your lead generation. From strategy, to coaching, managing and beyond.

High performance Agency sales teams

Finding, coaching, mentoring ‘hunters’ to relieve you from the burden of being the revenue generator. B2B Sales frameworks, coaching and strategies to max deal close rates.

Brand awareness, USP and perception

More right fit agency customers, less tire kickers. Reposition your brand to the masses, create a unique USP, be perceived in the right light, and accelerate awareness to help you kick goals.

Employee satisfaction & retention

Build a culture that puts growth on autopilot. Establishing the building blocks to empower highly driven, high performance teams, that go above and beyond to fuel your growth.

Employer branding & value proposition

Attract the talent you want, curb staff turnover. Re-imagine your brand to prospective staff, overcome recruitment hurdles, and thrive in a competitive candidate market.

Scalable systems and processes

Don’t hinder your growth – onboard systems that scale as you scale. Chopping and changing is expensive – pick the right systems from the get go. From CRMs, to CMS’, to HRIS, and more.

Headhunting & recruitment training

Hire good people, faster. Learn tips even the most seasoned recruiters overlook, headhunt in mass, build your employer brand, and cut down your time to hire & resourcing challenges.

The results speak for themselves. Agency Coach, Mentor & beyond.

  • $80M in revenue delivered & 45k qualified leads.
  • Scaled digital agency from $7-$30M+ in 4 years
  • Scaled a content agency from $10-$20 M in 1 year
  • Scaled a education business from $5-30M in 2 years
  • Grew staff from 30 people to 200+ globally
  • Built an outbound sales engine that delivered $2m in CLTV
  • Built a partner engine that delivered $5M in CLTV
  • Grew sales teams from 3-20 staff
  • 400% ↑ in MRR (from 50k-250k/month).
  • 250% ↑ in deal size (from $1k/month to $3.5k/month).
  • 300% ↑ in deals won per sales person (from $10- $40k/month)
  • 20:1 ROI from marketing
  • 400% ↑ in Sales Qualified Leads
  • 300% ↑ in deals won
  • 400% ↑ in monthly recurring revenue
  • 5x ↑ in deals won from events (from 20k/month)
  • 900% ↑ in SEO traffic (5k to 50k/month)
  • 471% ↑ in Adwords conversions(25 to 200/month)
  • 8,900% ↑ in Facebook qualified leads (5 to 450/month)
  • ↑ clients “in contract” from 35% to 60%
  • Achieved 95-97% customer retention rates
  • Accelerated client up-sells/cross-sells (from 5-10k/month to 40k per month
  • ↓in staff costs by 30%
  • Shortlisted as AFR’s Best Places to Work
  • 312 % ↑ in employee satisfaction scores
  • 275% ↑ in successful hires monthly
  • 37% ↓ in staff exits

View Case Studies.

Doubled revenue to $20M, B2B content agency.

  • 14:1 ROI from marketing
  • 8x increase in global traffic
  • 100x increase in on-site conversions

Tripled revenue to $25M, Edu startup

  • 10:1 ROI from marketing
  • 1,000% inc in global traffic
  • 471% inc in adwords conversions

Quadrupled revenue to $30M, digital agency

  • 400% increase in SQLs
  • 250% increase in average deal size
  • 20:1 ROI from marketing

FAQs, answered

I typically coach and mentor an agency with revenue > $2M per year, that is ready and hungry to scale.
However, I do coach and mentor agencies that fall under that bracket too, so it’s all about whether there is a mutual fit.

The key here is the desire for the company to scale their revenue, and be ready to invest in an agency coach or mentor to accelerate their growth.

Typically this ends up being marketing agencies looking to scale their sales, marketing, retention & HR engines.

Ideally, they have a marketing/sales team in-house – and if not, I can help them build those departments out as well.

Mostly, yes. However, if you’re not a non agency B2B, feel like your growth has plateaued, and you’re ready to change it – I can help solve that. Again, the key factor here is your desire to grow & invest – if that’s there, I can make it a reality.
I’ve worked with many non-agency B2B clients before – from education consulting, to outsourcing companies, to SaaS and beyond. The principles are almost exactly the same.

Absolutely. My goal is to supercharge your team, and eventually walk away when you’re smashing your goals. This includes working with your current team, hiring new staff members, exiting current staff (if needed) and assisting with training and beyond.

 

For the most part, no. You’ll find a lot better and cheaper resources to do the execution. My role is to create a robust strategy that will,without a doubt, accelerate your revenue. Plus, I will monitor, coach and maximize the returns you get from the “executors” and your team.

 

Absolutely. After 1000s of interviews over time, I’ll help you find and hire top-notch talent to fuel your growth. Plus, I will leverage my network to connect you to the best agencies and contractors that will help you kick your goals.

 

Firstly, am I the cheapest? No. Will I give you the best chance of supercharging your growth? Absolutely. Remember – 50% of the hires you make, will likely fail. There’s a lot of time & money wasted in the process. Get it right from the get-go, with proven experts.

 

Picking the right agency mentor is hard.


Everyone sounds promising, but you don’t really know till you pay them.


And it’s either a waste of money, or money well spent.


(Unfortunately, it’s often the former).

So before you delve into it all – here are some tips to pick the best possible agency mentor for your business.

 


1/ Agency Experience:

Partner with someone who has actually walked the agency path themselves, and scaled agencies to the level you’d like to be at.

Ask your potential agency coach about their firsthand experience running and scaling an agency.


What challenges did they face?
How did they navigate growth hurdles?
Look for someone who has been in the trenches and emerged victorious, as their insights will be invaluable to your journey.


A lot of this process is about finding someone who’s been where you want to be, tapping into their learnings, and having them hold you accountable for your actions too.


2/ Track record of scaling sales & marketing team:


When you boil it all down, scaling your agency comes down to great leadership.
Setting the right KPIs, empowering your team to succeed, and in short being a good leader who knows how to get the most out of your team.


So when you’re looking for an agency mentor – look for this, and assess their track record of building high-performance, self-regulating sales & marketing teams.


What did they do to inspire and motivate their team members?
How big was the team when they started, and where did it land?
What was the overall MRR growth during their tenure as a leader?
How did they optimise sales close rates?
What was the MQL to deal won %?


Dig deep here and look for an agency mentor who not only knows how to manage teams but also how to cultivate a culture of collaboration and excellence.


3/ ROI Focus:


Marketing efforts should always be tied to tangible revenue results.


Ask your potential agency mentor about the ROI they’ve achieved with their past marketing initiatives.


Did their campaigns drive significant revenue growth?
How did they measure and optimize performance?
How much did they spend vs revenue generated?
What was rough MRR growth MoM or YoY?
What channels did they invest in? Why?


Invest in an agency mentor who really understands the importance of delivering measurable results, knows how to create an easy-to-use system to show this, and knows how to make every marketing dollar count.

 


4/ Single source of truth:


Establishing a single source of truth is one of the biggest challenges the majority of agencies out there face.


Getting this right is one of the most important things you can do to scale your agency/


Ask your potential agency mentor candidate how they’ve done this in the past.


What systems or processes did they implement to ensure data accuracy and consistency?
How did they create an easy-to-use dashboard for sales, marketing, retention, and founders alike?
How did they ensure all this was consistently used and adopted by the business?
What tech stack did they use to enable this?


An agency mentor who “gets” how to do this will set you up for long-term success.

 


5/ Sales Savviness:


Sales velocity and conversion rates are critical metrics for agency success.


Ask your potential agency mentor about the tactics they’ve used to accelerate sales and improve conversion rates.


Did they implement innovative sales strategies or optimize existing processes?


Look for someone who can share practical insights and actionable techniques to drive sales growth and win more clients.

 


6/ HR Solutions:


People are the heart of any agency, and managing recruitment, HR, and capacity issues is key to scaling sustainably.
Ask your agency mentor candidate how they addressed these challenges in their agency.


How have they improved the time to hire across the business?
What did they do to improve employee satisfaction?
How did improve staff retention?


Look for an agency mentor who understands the importance of building and nurturing a high-performing team & puts people first.

 


7/ Client Retention:


There’s nothing worse than clients churning – it’s stressful, and almost impossible to plan for.


Find an agency mentor who’s delved deep into improving client retention, and has the data to back it.


How did they ensure client satisfaction and loyalty?
Did they implement proactive communication and feedback mechanisms?
What systems and tools did they use to do this?
How did they go about automating this process?


Partner with an agency mentor who prioritises client retention and knows how to maximise client lifetime value.

 


8/ Case studies and testimonials:


Finally, nothing speaks louder than a good case study or testimonials.


Consider this the last stage to vet your potential agency mentor.


Ask for testimonials, case studies, or references from satisfied founders who have benefited from their mentorship.


Firsthand accounts of the value your potential agency mentor has delivered will help you get a lot of confidence, and also be ready for what’s ahead.



With all this, remember one thing.

Don’t hire an agency mentor till your’re ready.

Even the best coach will fail if you don’t have the time or bandwidth to make this a priority.


So choose the right time wisely.

 

Let’s talk about your growth.

Get ready for hyper-growth. You’ll receive direct access to the same B2B marketing consultant that helped Australia’s most successful agencies & fast startups quadruple their revenue in a couple of years. It’s time to take the thinking out of marketing and start growing.

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Get ready for hyper growth. Book a free consultation below.

Get direct access to the same minds that helped similar businesses quadruple their revenue in a few years. It’s time to de-risk, worry less & grow more. Look forward to chatting soon.

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