--- title: "Klaviyo Email Marketing Agency Case Study: 16× ROI" description: Learn how a Klaviyo email marketing agency drove 16× ROI. A detailed case study on campaigns, optimisation, and revenue impact. image: https://wasifkasim.com/hubfs/Imported_Blog_Media/Chronos-Agency-Case-study.jpg --- [![RED WK Logo Portrait - Transparent](https://wasifkasim.com/hubfs/Logo/RED%20WK%20Logo%20Portrait%20-%20Transparent.svg)](https://wasifkasim.com/) - [Home](https://wasifkasim.com) - [Testimonials](https://wasifkasim.com/#testimonials-main-section) - [About](https://wasifkasim.com/about-us) - [Services](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study#service-main-section) - [Sales Coaching](https://wasifkasim.com/agency-sales-coach) - [Lead Gen Coaching](https://wasifkasim.com/agency-lead-generation-coach) - [Client Retention Coaching](https://wasifkasim.com/agency-client-retention-coach) - [Case Studies](https://wasifkasim.com/case-studies) - [FAQs](https://wasifkasim.com/#faq-main-section) - [Blog](https://wasifkasim.com/blog) [+614 89 082 090](tel:+61489082090) [GET IN TOUCH](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study#home-contact) - [Home](https://wasifkasim.com/) - [Case Studies](https://wasifkasim.com/case-studies) - Klaviyo Email Marketing Agency Case Study # Klaviyo Email Marketing Agency Case Study **Publish On:** Dec 06, 2023 • **Updated On:** Dec 17, 2025 • Calculating... ###### Written by: ![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=36&height=36&name=Untitled%20design%20(8).png) [Wasif Kasim](https://wasifkasim.com/case-studies/author/wasifkasim) ![Klaviyo Email Marketing Agency Case Study](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/Chronos-Agency-Case-study.jpg?format=webp&quality=20&width=960&height=640&name=Chronos-Agency-Case-study.jpg) ## About Chronos Agency A specialist Email marketing agency, and one of the few Klaviyo Master Elite partners in the world - Chronos has 80+ staff, global operations across APAC & USA, servicing small business and enterprise brands. ## Snapshot of results - 398% in marketing pipe generated - 175% inc in deals won QoQ - 2x deals won from marketing lead sources - 180% increase in traffic generated YoY ## Key goals & challenges - Improve MQL generation & conversion rates - Build a founder independent sales team, including BDM, and BDR. - Establish a strong [sales coach](https://wasifkasim.com/agency-sales-coach)/manager to level up the sales team. - A focus, revenue-driven approach to marketing - Establishing a new USP & consistent approach to branding ## How did Wasif Kasim Consulitng help? Gap analysis: - Audited the marketing, sales, and retention process to identify elements inhibiting scale, created a 12-month roadmap to overcome these obstacles, and execution and coached alongside the existing teams. Accelerating growth:   - A clear plan on how and where to focus sales & marketing efforts to accelerate their growth, including culling various activities that were non revenue focused. - Coaching the marketing & sales leads on best practices including Meta, Google Ads, copywriting, UX/UI, sales framework, best practice sales decks, hiring, and more. Building a high-performance sales and marketing engine: - Delivered consistent marketing-sourced revenue, as well a marketing drive deals won, and put marketing finally back in the “green” after various months of being in the red. - Optimization of the marketing team structure, creating a leaner marketing team. - Recruitment of the sales & operations contractors to support revenue growth. - Establishing Hubspot systems, processes, and frameworks to accurately track ROI of all efforts. - Set up and launch holistic B2B marketing including meta, brand messaging, Google ads, new creative direction, blogging strategy, website optimization, email nurturing & more. Ongoing coaching and mentoring: - Multiple recurring meetings per week to coach - The founders - Head of sales - Head of marketing - Designers - In-house content marketing - Hubspot specialists - Paid media specialists - & more ## Key initiatives implemented: Hubspot implementation & strategy - Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts. - Establishing a single source of truth for sales, marketing & retention efforts. Sales  - Recruitment and expansion of the sales team - Budgeting, forecasting, and setting realistic targets - 1:1 Sales coaching and mentoring (including frameworks) to develop a high-performance sales culture. - Integration of Pandadoc with Hubspot, and automation of contract creation process. - Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth. Marketing  - Fractional CMO, overseeing the marketing department - Budgeting, forecasting, and setting realistic targets - Recruitment and expansion of the marketing team - Brand workshop - new USP & brand positioning for differentiation - Go-to-market plan and execution - across digital marketing & events - Execution across Meta, Google ads, copy, CRO, events management & more - Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth. Customer Success - Migration of customer success/retention processes from “Excel sheet” processes to a scaleable Hubspot mechanism. - Hubspot setup to enhance client visibility and overall customer experience - Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth. ## Recap - With the above engagement, this Chronos agency hit their highest months within sales & marketing within 6 months of the engagement starting. - They've now gained a new, more focused, "revenue-driven" approach to marketing - The newly formed sales team has helped de-risk business success from being purely founder-driven & led. - Alignment between sales and marketing is the highest it's ever been; with consistent collaboration driving strong growth outcomes. \-- If you're looking to scale your B2B as well, let’s talk. Email me at [wasif@wasifkasim.com](mailto:wasif@wasifkasim.com) or call +614 16 725 561 to see how I can help you accelerate your growth. 175 [Case Study](https://wasifkasim.com/case-studies/tag/case-study) ![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=120&height=120&name=Untitled%20design%20(8).png) [Read Full Bio](https://wasifkasim.com/case-studies/author/wasifkasim) Author ### Wasif Kasim Founder at - [Wasif Kasim Consulting](https://wasifkasim.com/) Wasif Kasim is an agency growth advisor, former CEO of Online Marketing Gurus, and founder of Wasif Kasim Consulting. Over the past 15+ years, he has helped agencies scale faster through betterfalse ... [Read Full Bio](https://wasifkasim.com/case-studies/author/wasifkasim) [![Farsiight Case Study](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/farsiight.jpg?width=94&height=94&name=farsiight.jpg)](https://wasifkasim.com/case-studies/farsiight-86-increase-in-pipeline-generated-4x-deals-won) #### [PREVIOUS](https://wasifkasim.com/case-studies/farsiight-86-increase-in-pipeline-generated-4x-deals-won) Farsiight Case Study [![SEO Agency Case Study: 9× Pipeline Growth Case Study](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/SEO-agency-case-study-9X-marketing-pipeline-generated-scaled.webp?width=94&height=94&name=SEO-agency-case-study-9X-marketing-pipeline-generated-scaled.webp)](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study) #### [NEXT](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study) SEO Agency Case Study: 9× Pipeline Growth Case Study ## Related Case Studies [![Intermedium B2B SaaS B2B Marketing Consulting scaled](https://wasifkasim.com/hubfs/Imported_Blog_Media/Intermedium-B2B-SaaS-B2B-Marketing-Consulting-scaled.webp) B2B SaaS Agency Case Study](https://wasifkasim.com/case-studies/b2b-saas-case-study) - [Case Study](https://wasifkasim.com/case-studies/tag/case-study) About this B2B SaaS company A one-of-a-kind B2B SaaS company helping clients like SalesForce, Microsoft, NEC & many ... [Read More](https://wasifkasim.com/case-studies/b2b-saas-case-study) [![SEO agency case study 9X marketing pipeline generated scaled](https://wasifkasim.com/hubfs/Imported_Blog_Media/SEO-agency-case-study-9X-marketing-pipeline-generated-scaled.webp) SEO Agency Case Study: 9× Pipeline Growth Case Study](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study) - [Case Study](https://wasifkasim.com/case-studies/tag/case-study) About StudioHawk A specialist SEO-only agency, with 80+ staff, global operations, and 100s of clients across small ... [Read More](https://wasifkasim.com/case-studies/seo-agency-9x-pipeline-generated-case-study) [![QLD Digital Agency 680 x 382](https://wasifkasim.com/hubfs/Imported_Blog_Media/QLD-Digital-Agency-680-x-382.jpg) QLD Digital Agency Case Study](https://wasifkasim.com/case-studies/qld-digital-agency-185-inc-in-revenue-3x-pipeline) - [Case Study](https://wasifkasim.com/case-studies/tag/case-study) About BFJ Digital BFJ Digital is a Queensland-based full-service agency specialising in Martech, digital marketing, web ... [Read More](https://wasifkasim.com/case-studies/qld-digital-agency-185-inc-in-revenue-3x-pipeline) [book a free consult now](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study#home-contact) [![RED WK Logo Portrait - Transparent - small](https://wasifkasim.com/hubfs/Logo/RED%20WK%20Logo%20Portrait%20-%20Transparent%20-%20small.svg)](https://wasifkasim.com/) Menu - [Home](https://wasifkasim.com/) - [Testimonials](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study#testimonials-main-section) - [About](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study#about-main-section) - [Services](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study#service-main-section) - [Case Studies](https://wasifkasim.com/case-studies) - [FAQs](https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study#faq-main-section) - [Blog](https://wasifkasim.com/blog) Services - [Agency Sales Coach](https://wasifkasim.com/agency-sales-coach) - [Agency Lead Generation Coach](https://wasifkasim.com/agency-lead-generation-coach) - [Agency Client Retention Coach](https://wasifkasim.com/agency-client-retention-coach) Contact 21 Swordfish Street Nirimba Fields, NSW 2763 [+614 89 082 090](tel:+614%2089%20082%20090) [wasif@wasifkasim.com](mailto:wasif@wasifkasim.com) Copyright © 2026 Wasif Kasim Consulting | Powered by Wasif Kasim Consulting Website by [Chetan](https://www.chetankumar.me/) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleSection" : "ARTICLE_CATEGORY", "author" : { "@type" : "Person", "name" : "Wasif Kasim" }, "commentCount" : "0", "dateModified" : "2025-12-17 13:26:32", "datePublished" : "2023-12-06 13:02:00", "description" : "About Chronos Agency A specialist Email marketing agency, and one of the few Klaviyo Master Elite partners in the world - Chronos has 80+ staff, global operations across APAC & USA, servicing small business and enterprise brands. {% video_player...", "headline" : "Klaviyo Email Marketing Agency Case Study", "image" : { "@type" : "ImageObject", "height" : 640, "url" : "https://22121477.fs1.hubspotusercontent-na1.net/hubfs/22121477/Imported_Blog_Media/Chronos-Agency-Case-study.jpg", "width" : 960 }, "keywords" : "Case Study", "mainEntityOfPage" : { "@id" : "https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 58, "url" : "https://22121477.fs1.hubspotusercontent-na1.net/hubfs/22121477/WK-logo.png", "width" : 150 }, "name" : "Wasif Kasim Consulting" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wasif Kasim", "url" : "https://wasifkasim.com/case-studies/author/wasifkasim" }, "dateModified" : "2025-12-17T13:26:32.761Z", "datePublished" : "2023-12-06T13:02:00.000Z", "headline" : "Klaviyo Email Marketing Agency Case Study: 16× ROI", "image" : [ "https://wasifkasim.com/hubfs/Imported_Blog_Media/Chronos-Agency-Case-study.jpg" ], "mainEntityOfPage" : { "@id" : "https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://wasifkasim.com/hubfs/WK-logo.png" }, "name" : "Wasif Kasim Pty Ltd" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/Vi3Qd00qPiAYdIcqud3Nk01cZROgxPw00AuEGgRYI01OrIU/capped-1080p.mp4", "dateModified" : "2025-06-02T12:22:19.739Z", "duration" : "PT3M", "height" : 720, "name" : "Chronos-Agency-Testimonial-Josh", "thumbnailUrl" : "https://22121477.fs1.hubspotusercontent-na1.net/hubfs/22121477/Chronos-Agency-Testimonial-Josh.mp4/medium.jpg", "uploadDate" : "2025-06-02T12:22:15.094Z", "width" : 1280 } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://wasifkasim.com", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://wasifkasim.com/case-studies", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "item" : "https://wasifkasim.com/case-studies/klaviyo-email-marketing-agency-case-study", "name" : "Klaviyo Email Marketing Agency Case Study", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://wasifkasim.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "AU", "addressLocality" : "Marsden Park", "addressRegion" : "NSW", "postalCode" : "2765", "streetAddress" : "21 Swordfish Street" }, "contactPoint" : { "@type" : "ContactPoint", "areaServed" : [ "AU", "US", "GB", "Worldwide" ], "availableLanguage" : [ "English" ], "contactType" : "customer service", "email" : "wasif@wasifkasim.com", "telephone" : "+61416725561" }, "description" : "Elite agency growth consultant helping marketing agencies scale sustainably from $500k to $10M+ with proven sales, marketing, retention, and HR systems.", "founder" : { "@type" : "Person", "description" : "Ex-CEO of one of the largest digital agencies in the world. Helping 100s of agency founders scale sustainably.", "image" : "https://wasifkasim.com/hs-fs/hubfs/Wasif%20Kasim%20Theme%20August%202025/Images/Mask%20group.png?width=1022&height=1386&name=Mask%20group.png", "jobTitle" : "Agency Growth Consultant & Mentor", "name" : "Wasif Kasim", "sameAs" : [ "https://www.linkedin.com/in/wasifkasim/" ] }, "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://wasifkasim.com/hubfs/Wasif%20Kasim%20Theme%20August%202025/Images/WK%20Logo%20(1).svg", "width" : 600 }, "name" : "Wasif Kasim", "sameAs" : [ "https://www.linkedin.com/in/wasifkasim/", "https://www.facebook.com/wasifkasimconsulting", "https://www.youtube.com/@wasifkasimconsulting/" ], "url" : "https://wasifkasim.com" } ```