About Chronos Agency
A specialist Email marketing agency, and one of the few Klaviyo Master Elite partners in the world - Chronos has 80+ staff, global operations across APAC & USA, servicing small business and enterprise brands.
Snapshot of results
- 398% in marketing pipe generated
- 175% inc in deals won QoQ
- 2x deals won from marketing lead sources
- 180% increase in traffic generated YoY
Key goals & challenges
- Improve MQL generation & conversion rates
- Build a founder independent sales team, including BDM, and BDR.
- Establish a strong sales coach/manager to level up the sales team.
- A focus, revenue-driven approach to marketing
- Establishing a new USP & consistent approach to branding
How did Wasif Kasim Consulitng help?
Gap analysis:
- Audited the marketing, sales, and retention process to identify elements inhibiting scale, created a 12-month roadmap to overcome these obstacles, and execution and coached alongside the existing teams.
Accelerating growth:
- A clear plan on how and where to focus sales & marketing efforts to accelerate their growth, including culling various activities that were non revenue focused.
- Coaching the marketing & sales leads on best practices including Meta, Google Ads, copywriting, UX/UI, sales framework, best practice sales decks, hiring, and more.
Building a high-performance sales and marketing engine:
- Delivered consistent marketing-sourced revenue, as well a marketing drive deals won, and put marketing finally back in the “green” after various months of being in the red.
- Optimization of the marketing team structure, creating a leaner marketing team.
- Recruitment of the sales & operations contractors to support revenue growth.
- Establishing Hubspot systems, processes, and frameworks to accurately track ROI of all efforts.
- Set up and launch holistic B2B marketing including meta, brand messaging, Google ads, new creative direction, blogging strategy, website optimization, email nurturing & more.
Ongoing coaching and mentoring:
- Multiple recurring meetings per week to coach
- The founders
- Head of sales
- Head of marketing
- Designers
- In-house content marketing
- Hubspot specialists
- Paid media specialists
- & more
Key initiatives implemented:
Hubspot implementation & strategy
- Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts.
- Establishing a single source of truth for sales, marketing & retention efforts.
Sales
- Recruitment and expansion of the sales team
- Budgeting, forecasting, and setting realistic targets
- 1:1 Sales coaching and mentoring (including frameworks) to develop a high-performance sales culture.
- Integration of Pandadoc with Hubspot, and automation of contract creation process.
- Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth.
Marketing
- Fractional CMO, overseeing the marketing department
- Budgeting, forecasting, and setting realistic targets
- Recruitment and expansion of the marketing team
- Brand workshop - new USP & brand positioning for differentiation
- Go-to-market plan and execution - across digital marketing & events
- Execution across Meta, Google ads, copy, CRO, events management & more
- Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth.
Customer Success
- Migration of customer success/retention processes from “Excel sheet” processes to a scaleable Hubspot mechanism.
- Hubspot setup to enhance client visibility and overall customer experience
- Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth.
Recap
- With the above engagement, this Chronos agency hit their highest months within sales & marketing within 6 months of the engagement starting.
- They've now gained a new, more focused, "revenue-driven" approach to marketing
- The newly formed sales team has helped de-risk business success from being purely founder-driven & led.
- Alignment between sales and marketing is the highest it's ever been; with consistent collaboration driving strong growth outcomes.
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If you're looking to scale your B2B as well, let’s talk.
Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.
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