--- title: "Farsiight Case Study: 86% Pipeline Boost" description: Learn how agency coaching helped Farsiight achieve an 86% pipeline boost and 4× deals won through structure, targeting, and clear execution. image: https://wasifkasim.com/hubfs/Imported_Blog_Media/farsiight.jpg --- [![RED WK Logo Portrait - Transparent](https://wasifkasim.com/hubfs/Logo/RED%20WK%20Logo%20Portrait%20-%20Transparent.svg)](https://wasifkasim.com/) - [Home](https://wasifkasim.com) - [Testimonials](https://wasifkasim.com/#testimonials-main-section) - [About](https://wasifkasim.com/about-us) - [Services](https://wasifkasim.com/case-studies/farsiight-86-increase-in-pipeline-generated-4x-deals-won#service-main-section) - [Sales Coaching](https://wasifkasim.com/agency-sales-coach) - [Lead Gen Coaching](https://wasifkasim.com/agency-lead-generation-coach) - [Client Retention Coaching](https://wasifkasim.com/agency-client-retention-coach) - [Case Studies](https://wasifkasim.com/case-studies) - [FAQs](https://wasifkasim.com/#faq-main-section) - [Blog](https://wasifkasim.com/blog) [+614 89 082 090](tel:+61489082090) [GET IN TOUCH](https://wasifkasim.com/case-studies/farsiight-86-increase-in-pipeline-generated-4x-deals-won#home-contact) - [Home](https://wasifkasim.com/) - [Case Studies](https://wasifkasim.com/case-studies) - Farsiight Case Study # Farsiight Case Study **Publish On:** Oct 23, 2024 • **Updated On:** Dec 17, 2025 • Calculating... ###### Written by: ![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=36&height=36&name=Untitled%20design%20(8).png) [Wasif Kasim](https://wasifkasim.com/case-studies/author/wasifkasim) ![Farsiight Case Study](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/farsiight.jpg?format=webp&quality=20&width=960&height=640&name=farsiight.jpg) ## About Farsiight A boutique performance marketing delivering "Growth for Good". With circa 20 employees across Australia they've worked with brands like Go 1, Bare, EHPLabs TradeMutt, BlackMilk & many more.  ## Snapshot of results - 86% increase in pipeline generated - 8x increase in marketing-generated pipeline - 4x deals won from marketing - Page 1 & 2 rankings for high intent SEO terms. ## Key goals & challenges - Streamlining the sales engine & creating a more consistent revenue stream - Building an inbound marketing engine and decreasing reliance on referrals - Creating a single source of truth to better track sales, marketing & retention efforts - Future-proofing the agency for scale ## How did Wasif Kasim Consulitng help? Gap analysis: - Identified key factors holding the business back from scaling, prioritising high growth initiatives & assembling the right team to execute. Accelerating growth:   - Improving sales process efficiencies, launching the right marketing channels to improve lead, implementing Hubspot & establishing best practices for client retention. ## Key initiatives implemented Hubspot implementation & strategy - Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts. - Leveraging Hubspot to support client retention activities. - Establishing a single source of truth across the business - Setup, training, and in-depth frameworks for leadership, sales, marketing, and retention teams to get the most out of Hubspot Sales  - Budgeting, forecasting, and setting realistic targets - Reviewing sales decks, sales process, follow up emails & more to optimise sales conversion rates. - Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth.  - Establishing referral partner strategy best practice & tracking within Hubspot Marketing  - Execution across Meta, Google ads, copy, CRO, events management & more - Shortlisting events to sponsor & assisting with the successful end-to-end execution of Online Retailer Sydney. - Google ads launch, execution & optimisation - Meta launch execution & ongoing optimisation - Ad copy creation & creative direction. - Landing page design, creation & copywriting - SEO strategy & copy creation for 15+ key wesbite pages to rank on pages 1 & 2 for various high-intent terms like Google Ads Agency, Meta Agency & beyond. - Fractional CMO support overseeing marketing effort with the co-founder - Budgeting, forecasting, and setting realistic targets - Brand workshop - new USP & brand positioning for differentiation - Go-to-market plan and execution - across digital marketing & events - Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth.  Customer Success - Automated CSAT/NPS surveys to clients - Hubspot setup to enhance client visibility and overall customer experience - Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth. -- If you're looking to scale your B2B as well, let’s talk. Email me at [wasif@wasifkasim.com](mailto:wasif@wasifkasim.com) or call +614 16 725 561 to see how I can help you accelerate your growth. [Case Study](https://wasifkasim.com/case-studies/tag/case-study) ![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=120&height=120&name=Untitled%20design%20(8).png) [Read Full Bio](https://wasifkasim.com/case-studies/author/wasifkasim) Author ### Wasif Kasim Founder at - [Wasif Kasim Consulting](https://wasifkasim.com/) Wasif Kasim is an agency growth advisor, former CEO of Online Marketing Gurus, and founder of Wasif Kasim Consulting. Over the past 15+ years, he has helped agencies scale faster through betterfalse ... 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