About this B2B SaaS company
A one-of-a-kind B2B SaaS company helping clients like SalesForce, Microsoft, NEC & many more win more business with the government sector.
Snapshot of results
- 4x pipeline generated
- 2xk MRR deals won
- Placed 3 critical hires (sales, client service, marketing)
Key goals & challenges
- Accelerating non-referral/word-of-mouth qualified leads
- Building a robust sales, marketing, and customer success engine
- Diversifying risk away from a founder-led business
- De-risking from a referral/word-of-mouth driven business
Key initiatives implemented:
- 6 months roadmap of sales and marketing strategy to scale the business
- Pipedrive to Hubspot migration
- Setup and execution of Meta & Google Ads
- Recruitment and interviewing of BDM, marketing manager, and client success manager
- Establishing frameworks & coaching for managing high performance across sales, marketing, and client success team
- Establish one source or truth, and live dashboards for sales, marketing, and customer success efforts.
- Ongoing 1:1 coaching for key executives across the business.
Recap:
- With the above 6-month engagement, this B2B SaaS was set up with a robust foundation to scale its sales, marketing & retention efforts – with some exciting short-term wins to boot.
- Post the engagement, the business continues to thrive across all things sales & marketing, with a renewed “new school”, more diversified approach to tackling long-term business growth.
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If you’re looking to scale your B2B as well, let’s talk.
Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.
