Wasif Kasim Consulting

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[B2B SaaS] – 4Xs pipeline, re-builds growth engine

Intermedium - B2B SaaS - B2B Marketing Consulting

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About this B2B SaaS company

A one-of-a-kind B2B SaaS company helping clients like SalesForce, Microsoft, NEC & many more win more business with the government sector.

Snapshot of results

  • 4x pipeline generated
  • 2xk MRR deals won
  • Placed 3 critical hires (sales, client service, marketing)

Key goals & challenges

  • Accelerating non-referral/word-of-mouth qualified leads
  • Building a robust sales, marketing, and customer success engine
  • Diversifying risk away from a founder-led business
  • De-risking from a referral/word-of-mouth driven business

Key initiatives implemented:

  • 6 months roadmap of sales and marketing strategy to scale the business
  • Pipedrive to Hubspot migration
  • Setup and execution of Meta & Google Ads
  • Recruitment and interviewing of BDM, marketing manager, and client success manager
  • Establishing frameworks & coaching for managing high performance across sales, marketing, and client success team
  • Establish one source or truth, and live dashboards for sales, marketing, and customer success efforts.
  • Ongoing 1:1 coaching for key executives across the business.


  • With the above 6-month engagement, this B2B SaaS was set up with a robust foundation to scale its sales, marketing & retention efforts – with some exciting short-term wins to boot.
  • Post the engagement, the business continues to thrive across all things sales & marketing, with a renewed “new school”, more diversified approach to tackling long-term business growth.

If you’re looking to scale your B2B as well, let’s talk.

Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.