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About Wasif Kasim
I just want to help you get there
faster than I did
I spent 15 years figuring it out the hard way. No one in my corner. No shortcut. Just trial and error across some of Australia's biggest agencies. I started this so you don't have to go through the same thing.
90+ Reviews
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I am not your
typical coach
I help ambitious agency founders build elite sales, marketing, retention, and HR engines—so growth becomes predictable, profitable, and sustainable. As an ex-CEO of one of the largest digital agencies globally, I’ve “been there,” scaled teams from 20 to 220, and know how to avoid the chaos that stalls growth.
01
I've actually lived in your shoes.
15 years agency side. Not advising from the outside — actually inside them, running them, fixing them, scaling them. I know what it feels like to be stuck in the weeds, watch churn eat your growth, and hire the wrong person for the fifth time. I've dealt with every problem you're dealing with — across hundreds of
agencies.
02
I've helped scale some of Australia's most well-known agencies.
King Content. Online Marketing Gurus — $7M to $30M in four years, 25 to 220 employees globally. StudioHawk. Defiant Digital. Advisible. Farsiight. Chronos Agency. And hundreds more— big agencies trying to get to $10M, $20M, $30M, and smaller ones building the right foundations.
03
I never planned to do this. But I'm glad I do.
In 2022 a family member got quite unwell and I stepped away from my CEO role to look after them full time. Founders started reaching out. I shared what I'd learned. It helped. It turned into something real. I want to give it to as many founders as possible — get them there faster, with less pain.
My Track Record
Hundreds of agencies. Different sizes. Different niches. Same fundamentals. The results vary. The approach doesn't.
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our values
GIVE, DON'T ASK.
Give generously, be genuinely helpful and expect nothing in return.
CONSISTENCY WINS.
To win, you don't have to be the most talented; just the most consistent. Show up, always.
STAY HUMBLE.
Let your actions do the talking, not your words. Be humble, keep learning, and stay authentic.
GET THE BASICS RIGHT.
Getting the basics right isn't easy. Do this well, do this consistently & ignore shiny objects.
DO THINGS WELL.
Whatever you do, do it properly. Standards compound over time. Mediocrity does too.
CLARITY OVER COMPLEXITY.
Just keep things simple, give yourself clarity on what's really important, and success will come.
why founders work with me
90
134
300
PROVEN STRATEGIES
to ensure success
Agency Sales Coaching
Scale your sales function, close rates, deal sizes, and deals won per rep.
Agency Lead Generation
Build predictable lead gen across SEO, meta, content, events, referrals, and more.
Client retention coaching
Create a systemised process to reduce churn, increase lifetime value, and scale upsells.
High-ROI marketing teams
Create a high-performance marketing engine that consistently drives pipeline and revenue.
Employee engagement & retention
Build a culture where your team is driven to win and stays long-term.
Tech stacks that scale
Implement systems like HubSpot the right way to support marketing, sales, and client success.
Don't just take my word for it.
Over 100 founders through the program. 90+ five-star reviews. And the same thing comes up every time — "this is different to anything else I've tried."
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Working with Wasif Kasim Consulting has been transformative for the sales and marketing department at my agency farsiight. Through a strategic overhaul...Working with Wasif Kasim Consulting has been transformative for the sales and marketing department at my agency farsiight. Through a strategic overhaul...Working with Wasif Kasim Consulting has been transformative for the sales and marketing department at my agency farsiight. Through a strategic overhaul...
Exactly what I needed as a founder. Was is authentic, sharp and truly committed to helping founders succeed. It’s rare to find someone who actually gets it and delivers real value.
An epic program for agencies; jam-packed with hands-on advice and incredible value. Unlike most courses, this is a good combo of online & hands-on guidance from someone who's been there & done that.
I highly recommend Was! There are plenty of so-called gurus and coaches out there, but none like him. He’s already helped us reposition our offer—we’ve even onboarded two new clients since.
Working with Wasif's been a gamechanger. His experience gives a smaller agency like ours the years of experience that we wouldn't get anywhere else
A great experience for Blufire - he helped us address some pivotal agency fundamentals, resolved key issues which to drove significant business change. Definitely recommend him.
One of the best decisions I’ve made for my business. We exceeded MRR goals and streamlined operations and our org structure. Pleasantly surprised by the level of attention and care.
Worked with Wasif for about a week and closed 3/3 deals with his approach. Beyond his light years of experience in the agency space, his genuine approach to coaching is a breath of fresh air. Highly recommended
It's been amazing working with Wasif on growing our studio. He really helped us with our marketing and our sales process and we can't thank Wasif enough, helped us with our studio massively!
Was is a legend - if you need an agency mentor that knows their stuff, is authentic, and truly cares about you and your business's success, Was is your man.
Couldn’t be happier with Was. I’m always a skeptic when it comes to these services but he truly delivered on what is irreplaceable knowledge via his consulting services. Thank you very much Was.
Wasif's advice is clear, actionable, and tailored to your business. Whether you want to scale, improve systems, or just need clarity on next steps - highly recommend having Was in your corner.
Wasif is a true gem in the agency world - incredibly knowledgeable and always willing to go above and beyond. Lucky to have him on our side to guide us through various areas in our business :
It’s refreshing to have someone with experience alongside Australia’s top agencies. Was is in a category of his own—down-to-earth, genuine, and helps you attract bigger clients.
Working with Wasif completely changed how I approach my agency. His frameworks on hiring, sales, and client understanding gave me structure, clarity, and eye-opening guidance.
Working with Was has been a game changer. His real advice helped us grow 20% in month one and land our second biggest client. The most valuable guidance was improving our sales process.
Wasif’s strong agency experience means you can throw any problem at him, and he delivers the best solution. 10/10 amazing experience. He’ll help you grow your agency sustainably!
Highly recommended to any agency owner looking for their next stage of growth. He takes time to understand your goals, has been down that road before and has incredible experience to help you scale.
The main factor for tipping us over to the 8-figure mark - Wasif is one of the best operators in the agency space. His practical experience in sales, marketing, ops and HR is seriously second to none.
Working with WKC has been transformative for farsiight. Sales, marketing & retention efforts were streamlined, establishing solid processes that are driving results & positioning us for future scale.
It’s rare to find someone as talented, helpful, and experienced as Wasif. His team has provided insights across sales, marketing, churn, KPIs & more - consistently delivering exceptional value.
For any agency owner looking for strategic support, his depth of knowledge will provide value. He’s humble, respectful & is great at challenging your thinking - can't recommend him highly enough.
He's the real deal - in 3 months, and we've hit record sales months 3 months in a row, with lead flow & sales increasing dramatically. Wasif has been amazing for our business, highly recommended.
Wasif is the real deal. They say when you have a business goal or challenge think 'Who not How' and if you're an agency owner trying to figure out how to scale he is the Who you need.
Wasif, brings the knowledge and moreover, he brings it with value. When you combine that work ethic with his years of experience, no one better as a consultant in the digital marketing space.
Wasif is 10X'er that understands and delivers real ROI from marketing, without overpromising. He's measurably helped level up our entire marketing department, brand and sales.
A great guy and an absolute professional with a wealth of knowledge. I've personally experienced the enthusiasm and commitment he has to get the best outcome for his clients. Highly recommend him.
Wasif completely changed the trajectory of our business. He helped us accomplish in 3 months across sales & marketing, what we were trying to do in 3 years. My only regret is not finding him sooner!
Can't recommend Was highly enough for anyone looking to navigate through complex strategic changes. His impact on VA Platinum has been transformative, and we are immensely grateful for his guidance.
GET IN TOUCH
Let’s see if we're a fit.
I keep my numbers deliberately small. Not for the optics - just because that's the only way I can do this properly. If you want someone genuinely in your corner, apply below and I'll review it personally.
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Record sales & retention rates with incredible consistency.
