Blufire Case Study

About BLUFIRE

BluFire helps growth-focused businesses scale through performance systems built for today’s buying environment. Having supported more than 100 companies generating $5 million+ annually and influenced over $150 million in revenue, the team combines strategy, execution, and technology to create predictable, scalable growth.

Snapshot of results

• 60% growth in closed MRR
• Total clarity on their process
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Key goals & challenges

• Streamlining the sales engine & creating a more consistent revenue stream
• Building an inbound marketing engine and decreasing reliance on referrals
• Creating a single source of truth to better track sales, marketing & retention efforts
• Future-proofing the agency for scale

How did Wasif Kasim Consulitng help?

• Tweaked Meta ads to attract higher-quality leads

• Optimised LPs & homepage with the right trust signals

• Reviewed org structure & recruitment to hire the right talent

• Cleaned up their sales process end-to-end

• Dialled in pitch decks, emails, KPIs & operational systems

Key initiatives implemented

Hubspot implementation & strategy

• Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts.
• Leveraging Hubspot to support client retention activities.
• Establishing a single source of truth across the business
• Setup, training, and in-depth frameworks for leadership, sales, marketing, and retention teams to get the most out of Hubspot

Sales 

• Budgeting, forecasting, and setting realistic targets
• Reviewing sales decks, sales process, follow up emails & more to optimise sales conversion rates.
• Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth. 
• Establishing referral partner strategy best practice & tracking within Hubspot

Marketing 

• Execution across Meta, Google ads, copy, CRO, events management & more
• Shortlisting events to sponsor & assisting with the successful end-to-end execution of Online Retailer Sydney.
• Google ads launch, execution & optimisation
• Meta launch execution & ongoing optimisation
• Ad copy creation & creative direction.
• Landing page design, creation & copywriting
• SEO strategy & copy creation for 15+ key wesbite pages to rank on pages 1 & 2 for various high-intent terms like Google Ads Agency, Meta Agency & beyond.
• Fractional CMO support overseeing marketing effort with the co-founder
• Budgeting, forecasting, and setting realistic targets
• Brand workshop - new USP & brand positioning for differentiation
• Go-to-market plan and execution - across digital marketing & events
• Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth. 

Customer Success

• Automated CSAT/NPS surveys to clients
• Hubspot setup to enhance client visibility and overall customer experience
• Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth.

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If you're looking to scale your B2B as well, let’s talk.

Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.