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100+ five star reviews

AGENCY COACH
& MENTOR

  • Coaching from an ex-agency CEO
  • Direct one-on-one access, not a login
  • Trusted by StudioHawk, Defiant & 100s more
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Online-Marketing-Gurus
Studio-Hawk-1
Defiant
Neil Patel Digital India
Advisible
BFJ Digital-1
Farsiight
Salmat
WP-Creative
Chronos
Red Pandas Digital-1
Q Agency
Cleverly-1
AreaTen
True-Sydney-qxa
BluFire
Umped
DesignPluz
Waypoint digital
Missing Link-1
Valiant Digital
Hive Media Group
Monale
Smile Marketing
Uprise Digital
Amplifyr
Intentional
GHC Studio-1
JRR Marketing
District Media
Karma Media-1
XO Digital-1
Superbrick-1
FoxGiven-1
Nodd Solutions-1
GMS Media Group-1
King-Content
VAP-qxa
Metric Labs-1
Online-Marketing-Gurus
Studio-Hawk-1
Defiant
Neil Patel Digital India
Advisible
BFJ Digital-1
Farsiight
Salmat
WP-Creative
Chronos
Red Pandas Digital-1
Q Agency
Cleverly-1
AreaTen
True-Sydney-qxa
BluFire
Umped
DesignPluz
Waypoint digital
Missing Link-1
Valiant Digital
Hive Media Group
Monale
Smile Marketing
Uprise Digital
Amplifyr
Intentional
GHC Studio-1
JRR Marketing
District Media
Karma Media-1
XO Digital-1
Superbrick-1
FoxGiven-1
Nodd Solutions-1
GMS Media Group-1
King-Content
VAP-qxa
Metric Labs-1

AGENCY COACHING FROM A CEO WHO'S BEEN THERE, DONE THAT

15 years scaling agencies from the inside, including helping grow OMG to $25M+. Since then, I've coached 100s of agencies, big and small

Mask group
Been There, Done That
Been There, Done That

I've run an agency and made the same tough calls you're making now. You get what's actually worked.

Not a Login & Learn Program
Not a Login & Learn Program
You don't get a pile of templates and a login, then get left to figure it out. You get a clear sequence.
80% One-on-One
80% One-on-One

Most of what you get is personalised to your agency. Send me a Loom when you hit a big decision.

The Whole Agency, Not One Piece
The Whole Agency, Not One Piece

Pipeline, sales, retention, hiring, ops. We find the real bottleneck first, then fix things in the right order.

Your Sequence First
Your Sequence First

At kickoff, we map out your two to three biggest priorities. That's where 70-80% of your focus goes.

Weekly Live Training
Weekly Live Training

Jump on weekly live sessions with other agency founders, plus guest experts who know their stuff.


Why agencies
get stuck

Most agencies are doing the right things, just in the wrong order. You don't need a strategy. You need a sequence.

Struggling to Get Leads & Close Deals?
Struggling to Get Leads & Close Deals?
Most founders come to me for this first. Usually it's a mix of not enough good-fit leads, and a sales ...
Most founders come to me for this first. Usually it's a mix of not enough good-fit leads, and a sales processthat lets the good ones slip. We fix both, then tackle whatever pops up next, like structure or retention.
Working Harder, but Not Growing?
Working Harder, but Not Growing?
I hear this a lot. You're doing the right things, just in the wrong order. Like hiring a BDM before you've got ...
I hear this a lot. You're doing the right things, just in the wrong order. Like hiring a BDM before you've got amarketing engine, so they've got nothing to work with. We'll sort out what to fix first, and what to park.
Does Everything Still Rely on You?
Does Everything Still Rely on You?
Super common, especially as you grow. You end up selling, managing clients and putting out fires all day. We'll ...
Super common, especially as you grow. You end up selling, managing clients and putting out fires all day. We'll work out which roles to fill, what to hand over first, and how to do it without things falling over.
Struggling to Find A+ Talent?
Struggling to Find A+ Talent?
Hiring's tough, and a bad hire costs you time, money and client trust. A mistake I see a lot is going offshore ...
Hiring's tough, and a bad hire costs you time, money and client trust. A mistake I see a lot is going offshore before the local team is solid. I'll show you who to hire next, and how I find A-players fast.

MOST COACHES HELP WITH ONE AREA.
I HELP WITH ALL OF THEM.

At kickoff, we work out which of these to tackle first, and in what order.

THE PREDICTABLE PIPELINE SEQUENCE
THE PREDICTABLE PIPELINE SEQUENCE
Drive more leads. Before you advertise, become recognised. Build an organic presence, run trust-buildingads and create referral streams.
THE ANTI-SALES SEQUENCE
THE ANTI-SALES SEQUENCE
Close better clients. Don't convince. Qualify. Weed out price-hagglers early, then raise your prices andyour close rate.
THE IRREPLACEABLE AGENCY SEQUENCE
THE IRREPLACEABLE AGENCY SEQUENCE
Cut down churn. Make your value visible, set up Retention Rituals, and get ready for the November-February churn season.
THE A+ TEAM SEQUENCE
THE A+ TEAM SEQUENCE
Hire A+ talent. Know exactly which roles to fill next, then lock in great people fast with the 7-Day Interview Sprint.
THE DEEP DELEGATION SEQUENCE
THE DEEP DELEGATION SEQUENCE
Systematise your agency. Get out of the weeds, so you finally have time for the big things you want tofocus on, with the right KPIs and structure.
FEEDBACK FROM FOUNDERS LIKE YOU
Wasif’s strong agency experience means you can throw any problem at him, and he delivers the best solution. 10/10 amazing experience. He’ll help you grow your agency sustainably!
Marc Moeller
Marc Moeller
Founder, EcomExperts.
Was delivered as promised. We saw our pipeline filled inside 90 days. He brings incredible experience delivered with empathy—an incredible resource for agency owners to shortcut a path to growth.
Chris Fraser
Chris Fraser
CEO, Intentional.
It’s refreshing to have someone with experience alongside Australia’s top agencies. Was is in a category of his own—down-to-earth, genuine, and helps you attract bigger clients.
Joey Gorgis
Joey Gorgis
Founder, Valiant Digital.
Wasif is without a doubt the best coach out there. He's super hands on, a man of his word, and his experience combines to form the best agency growth hack there is. Would very highly recommend!
Hatim Abbas
Hatim Abbas
Founder, Performance Marketer.
Been part of Wasif's program for 3 months and it’s been an absolute game changer. The knowledge, care, and time Was brings are second to none. If you’re an agency owner who wants to grow – Was is your guy!
Alyce Moussa
Alyce Moussa
Founder, Hive Media Group.
If you’re an agency owner looking to grow, Wasif is your guy. The best in the game. He knows how to point you in the right direction without overcomplicating things. Big things ahead.
Javier Aviles
Javier Aviles
Owner, Waypoint Digital.
Working with Was has been a game changer. His real advice helped us grow 20% in month one and land our second biggest client. The most valuable guidance was improving our sales process.
Rohit Sood
Rohit Sood
Managing Director, SoudCoh.
Working with Was has fast tracked our business to be focused on growth. He provides high-quality advice on all aspects and ongoing support, with doable actions that create a positive impact on our business.
Alex Gibbs
Alex Gibbs
CEO, Smile Marketing.

Why Agencies Choose
Me Over Other Coaches:

The Why
Me
Other Coaches
Track Record
Helped scale OMG, StudioHawk, Defiant Digital,BluFire, Valiant, Uprise & 100s more
Haven't scaled agencies
Agency Experience
Ex-agency CEO with 15 years scaling agencies from the inside
Often never run one
Holistic Approach
Pipeline, sales, retention, hiring and ops, in theright sequenc
Usually just one area
Personalised Guidance
80% one-on-one, tailored to your agency
Login & learn
Direct Access to Wasif
Personal Loom feedback on your big decisions
Not as accessible
Highly recommended to any agency owner looking for their next stage of growth. He takes time to understand your goals, has been down that road before and has incredible experience to help you scale.
Jamie-Kritharas_v2
Jamie Kritharas
Founder, Defiant Digital.
The main factor for tipping us over to the 8-figure mark - Wasif is one of the best operators in the agency space. His practical experience in sales, marketing, ops and HR is seriously second to none.
Joshua-Poole_StudioHawk
Joshua Poole
Head of Growth, StudioHawk.
Working with WKC has been transformative for farsiight. Sales, marketing & retention efforts were streamlined, establishing solid processes that are driving results & positioning us for future scale.
Ellipse 273
Joshua Somerville
Co-Founder, Farsiight.
It’s rare to find someone as talented, helpful, and experienced as Wasif. His team has provided insights across sales, marketing, churn, KPIs & more - consistently delivering exceptional value.
Andrew-Hou
Andrew Hou
Co-Founder, Advisible.
For any agency owner looking for strategic support, his depth of knowledge will provide value. He’s humble, respectful & is great at challenging your thinking - can't recommend him highly enough.
Ben-Henzell
Ben Henzell
Founder, BFJ Digital.
He's the real deal - in 3 months, and we've hit record sales months 3 months in a row, with lead flow & sales increasing dramatically. Wasif has been amazing for our business, highly recommended.
Michael-Noone
Michael Noone
Director, Q Agency.
Wasif is the real deal. They say when you have a business goal or challenge think 'Who not How' and if you're an agency owner trying to figure out how to scale he is the Who you need.
Moby Siddique
Moby Siddique
CEO, Red Pandas Digital.
Wasif, brings the knowledge and moreover, he brings it with value. When you combine that work ethic with his years of experience, no one better as a consultant in the digital marketing space.
Eric-Stephens_True-Sydney-1
Eric Stephens
Founder, True Sydney.
Wasif is 10X'er that understands and delivers real ROI from marketing, without overpromising. He's measurably helped level up our entire marketing department, brand and sales.
Nick-Verity
Nick Verity
Founder, Cleverly.
A great guy and an absolute professional with a wealth of knowledge. I've personally experienced the enthusiasm and commitment he has to get the best outcome for his clients. Highly recommend him.
Jeremy-Tang_Area-Ten
Jeremy Tang
Founder, AreaTen.
Wasif completely changed the trajectory of our business. He helped us accomplish in 3 months across sales & marketing, what we were trying to do in 3 years. My only regret is not finding him sooner!
Joshua-Chin_v2
Joshua Chin
Founder, Chronos Agency.
It has been amazing to have Was' support during my transition into the GM role. His feedback, advice and support have been invaluable to make sure I'm set up for success.
Alejandro Restrepo Imery
Alejandro Restrepo Imery
General Manager, StudioHawk.

Why Agencies Choose
Me Over Other Coaches:

The Why
Me
Other Coaches
Track Record
Helped scale OMG, StudioHawk, Defiant Digital,BluFire, Valiant, Uprise & 100s more
Haven't scaled agencies
Agency Experience
Ex-agency CEO with 15 years scaling agencies from the inside
Often never run one
Holistic Approach
Pipeline, sales, retention, hiring and ops, in the right sequence
Usually just one area
Personalised Guidance
80% one-on-one, tailored to your agency
Login & learn
Direct Access to Wasif
Personal Loom feedback on your big decisions
Not as accessible

not sure where
to start?

FAQs, answered

Whether you're a small or a big agency, you've likely got a bunch of questions about how I can help. I've coached agencies of all sizes & you'll find some of the most commonly asked questions below. Got more questions? Just get in touch - happy to chat through.
What type of agencies do you work with?

I work with any type of agency - literally any kind. 

The 3x Scaler program is ideal for smaller agencies ($10-150k MRR)

The Growth Retainer if ideal for for bigger  agencies ($200k MRR & beyond)

It doesn’t matter if you’re a digital marketing agency, SEO agency, web dev agency, creative agency, full service agency, HubSpot agency, or something super niche - I’ve coached hundreds of agencies across every vertical you can think of, and the principles that I teach apply to all of them.

You could be a one-person agency or a fifty-person agency; it doesn’t matter as far as you’re hungry to grow. In fact, I’ve had plenty of solo founders and very small teams join and grow into 10–15 person agencies doing $100k MRR. And on the other end, I’ve worked with bigger agencies too - the systems and strategies work at every level.

The main thing that matters is this: you’re ready to put in the hard work. You’re committed to showing up every day and dedicating at least an hour to implementing. This is a done-with-you program - I’m right there with you, guiding you - but you still need to do the work. If you’re hungry, coachable, and ready to take action, you will succeed. That’s why the majority of people in the program have had the biggest wins of their agency career - because they listened, implemented fast, and leveraged me fully.

How are you different to any other coach?

Whether you’ve had a coach before or not, there’s about a 90% likelihood this program will give you more value than anything you’ve done before. That’s not just me saying it - the majority of founders I’ve worked with have told me this, point blank.

The reason is simple: I have depth and breadth of experience in agencies that almost nobody else has. I’ve worked with hundreds of agencies, across every function - sales, marketing, systems, ops, HR, account management, service delivery - and across every type of agency in multiple countries. Most coaches you’ll find don’t have that specific, hands-on agency growth experience.

A lot of so-called “coaches” watched a few YouTube videos and decided to start charging for advice. Others have been in the industry a long time but still give very generic, surface-level guidance. They’re not in the trenches with you, and they’re not giving you the specific systems, templates, and processes that actually move the needle.

Whether the  3x Scaler or the Growth Retainer, I’m in your corner every single week, giving you tailored advice, holding you accountable, and making sure you execute in the right way. That’s why so many founders say they trust me more than anyone else they’ve worked with, and why they say they’ve gotten more results with me than with any other program.

How much do you charge?

Firstly, am I the cheapest? No. Will I give you the best chance of supercharging your growth? Absolutely. Remember – 50% of the hires you make, will likely fail. There’s a lot of time & money wasted in the process. Get it right from the get-go, with proven experts.

How do you hire the right agency mentor/coach

Picking the right agency mentor is hard.

Everyone sounds promising, but you don’t really know till you pay them.

And it’s either a waste of money, or money well spent.

(Unfortunately, it’s often the former).

So before you delve into it all – here are some tips to pick the best possible agency mentor for your business.

 

1/ Agency Experience:

Partner with someone who has actually walked the agency path themselves, and scaled agencies to the level you’d like to be at.

Ask your potential agency coach about their firsthand experience running and scaling an agency.

What challenges did they face?
How did they navigate growth hurdles?
Look for someone who has been in the trenches and emerged victorious, as their insights will be invaluable to your journey.

A lot of this process is about finding someone who’s been where you want to be, tapping into their learnings, and having them hold you accountable for your actions too.

2/ Track record of scaling sales & marketing team:

When you boil it all down, scaling your agency comes down to great leadership.
Setting the right KPIs, empowering your team to succeed, and in short being a good leader who knows how to get the most out of your team.

So when you’re looking for an agency mentor – look for this, and assess their track record of building high-performance, self-regulating sales & marketing teams.

What did they do to inspire and motivate their team members?
How big was the team when they started, and where did it land?
What was the overall MRR growth during their tenure as a leader?
How did they optimise sales close rates?
What was the MQL to deal won %?

Dig deep here and look for an agency mentor who not only knows how to manage teams but also how to cultivate a culture of collaboration and excellence.

3/ ROI Focus:

Marketing efforts should always be tied to tangible revenue results.

Ask your potential agency mentor about the ROI they’ve achieved with their past marketing initiatives.

Did their campaigns drive significant revenue growth?
How did they measure and optimize performance?
How much did they spend vs revenue generated?
What was rough MRR growth MoM or YoY?
What channels did they invest in? Why?

Invest in an agency mentor who really understands the importance of delivering measurable results, knows how to create an easy-to-use system to show this, and knows how to make every marketing dollar count.

 

4/ Single source of truth:

Establishing a single source of truth is one of the biggest challenges the majority of agencies out there face.

Getting this right is one of the most important things you can do to scale your agency/

Ask your potential agency mentor candidate how they’ve done this in the past.

What systems or processes did they implement to ensure data accuracy and consistency?
How did they create an easy-to-use dashboard for sales, marketing, retention, and founders alike?
How did they ensure all this was consistently used and adopted by the business?
What tech stack did they use to enable this?

An agency mentor who “gets” how to do this will set you up for long-term success.

 

5/ Sales Savviness:

Sales velocity and conversion rates are critical metrics for agency success.

Ask your potential agency mentor about the tactics they’ve used to accelerate sales and improve conversion rates.

Did they implement innovative sales strategies or optimize existing processes?

Look for someone who can share practical insights and actionable techniques to drive sales growth and win more clients.

6/ HR Solutions:

People are the heart of any agency, and managing recruitment, HR, and capacity issues is key to scaling sustainably.
Ask your agency mentor candidate how they addressed these challenges in their agency.

How have they improved the time to hire across the business?
What did they do to improve employee satisfaction?
How did improve staff retention?

Look for an agency mentor who understands the importance of building and nurturing a high-performing team & puts people first.

7/ Client Retention:

There’s nothing worse than clients churning – it’s stressful, and almost impossible to plan for.

Find an agency mentor who’s delved deep into improving client retention, and has the data to back it.

How did they ensure client satisfaction and loyalty?
Did they implement proactive communication and feedback mechanisms?
What systems and tools did they use to do this?
How did they go about automating this process?

Partner with an agency mentor who prioritises client retention and knows how to maximise client lifetime value.

8/ Case studies and testimonials:

Finally, nothing speaks louder than a good case study or testimonials.

Consider this the last stage to vet your potential agency mentor.

Ask for testimonials, case studies, or references from satisfied founders who have benefited from their mentorship.

Firsthand accounts of the value your potential agency mentor has delivered will help you get a lot of confidence, and also be ready for what’s ahead.

–

With all this, remember one thing.

Don’t hire an agency mentor till you’re ready.

Even the best coach will fail if you don’t have the time or bandwidth to make this a priority.

So choose the right time wisely.

What’s the format of the 3x Agency Scaler?

It’s a 4-month program where, currently, you receive unlimited 1:1 access to me (this may change in future intakes). That means you can email me, Loom me, call me, and send me messages anytime. Most founders in the program are hitting me up 4–5 times a week (sometimes more).

On top of that, you get:

  • Weekly group coaching sessions with other high-calibre founders

  • Weekly accountability check-ins to keep you on track

  • Access to my private School platform with hours of recorded content, where I answer the most common questions agency founders have asked me over the last 15 years - everything from sales and marketing to retention, ops, hiring, headhunting, KPIs, and more

Here’s the thing: the magic of this program isn’t in the pre-recorded content (although it’s there when you need it). Honestly, most founders only watch about 15% of it. The magic is in the back-and-forth 1:1 interaction with me - sending me what you’re working on, getting my feedback, tweaking it together, and launching it fast.

When you lean into that level of support, that’s when you get the real breakthroughs. That’s why most people in the program make huge progress within 2–3 months - they delegate more, free up their time, close bigger deals faster, find opportunities they didn’t know existed, and generate more inbound leads - all because they were willing to take action and stay close to me during the process.

Growth Retainer vs 3x Scaler - the Difference?

The 3x Scaler and Growth Retainer are designed for two very different types of agencies.

3x Scaler - Build the Right Foundations

3x Scaler is typically best for agencies
doing between $10k-$70k/month. The focus here is on building the right foundations across sales, marketing, operations, hiring, CRM, project management tools, client retention, and more - basically everything you need to grow to $100k/month and beyond.

That said, I’ve worked with plenty of larger agencies - even those doing $100k, $200k, $300k+ per month - who still don’t have those foundations in place. In those cases, I’ll often recommend they join 3x Scaler first. Why? Because even if you’re already at multiple 7 figures, without the right infrastructure, you’ll struggle to double, triple, or quadruple your revenue. This program ensures your house is built on rock, not sand.

3x Scaler is a done-with-you program. You’re doing the execution - and I’m in your corner as your agency mentor and coach, giving you 1:1 guidance, reviews, and advice, plus access to a deep library of content from my online school. These frameworks come from 15+ years and millions spent testing what works - so you’re not reinventing the wheel, you’re shortcutting straight to what actually drives growth.

TL;DR - 3x Scaler is perfect for:

  • Agencies between $10k-$70k/month looking to scale to $100k+

  • Agencies at higher revenue but missing core foundations

  • Founders who want hands-on mentorship and coaching while executing internally

  • Teams that need proven frameworks and structure to accelerate growth

Growth Retainer - Hands-On Scale

The Growth Retainer is for agencies doing at least $2-$3M/year. It’s a done-for-you engagement designed to take you from $3M to $5M, $10M+ per year. I put together a 6-12 month roadmap for how we’ll scale, and then I get very hands-on inside your business.

I’m in Slack daily. I’m coaching you as the founder, coaching your heads of department, writing copy, building and executing your paid media strategy (Google, Meta, etc.), setting up HubSpot, sitting in on interviews, designing retention systems - the works. For the first 3-4 months, my team and I do a lot of the execution to move fast. Then from months 4-6, I transition into coaching your internal team so you’re no longer reliant on me.

This includes weekly founder 1:1s, paid media catch-ups, HubSpot reviews, and sales coaching with me and a sales coach (reviewing decks, calls, pipeline, prioritization). I work closely with your team to level up their skills - not just as a consultant, but as a true agency coach and mentor who’s in the trenches with you. We focus on retention, acquisition, ops, hiring, and growth. It’s intense - usually 3-4 meetings per week - because it’s designed to put your business into hyper-drive.

TL;DR - Growth Retainer is perfect for:

  • Agencies already at $2M-$3M+ per year who want to scale aggressively

  • Founders who want a done-for-you roadmap and execution to hit $5M-$10M+

  • Teams that need deep hands-on support across sales, marketing, ops, and hiring

  • Agencies ready for a high-intensity, coach-led engagement with daily involvement

Choosing the Right Program

Once you apply, I’ll recommend the program that gives you the highest likelihood of success. Sometimes that means starting with 3x Scaler even if you’re bigger. Sometimes it means going straight into the Growth Retainer. And sometimes, it means neither - if I don’t think the timing is right.

What’s the ROI on the 3x Scaler program?

Most of the founders in this program make at least 5–10x their investment back - often within the first couple of months. This program is designed to be super affordable for small agencies. I’ve had one-person agencies join, and I’ve had two-person agencies join - so if they can do it, you probably can too.

The goal isn’t just to make your money back - it’s to scale you to a whole new level of revenue, profitability, and freedom. But here’s the honest truth: your results will always come down to you. I can’t guarantee a number, because it depends entirely on how quickly and consistently you implement, and how much you leverage me to make sure you’re on the right track.

The founders who see massive returns are the ones who send me their plans, drafts, and ideas - get my feedback - then take immediate action. When you do that, hitting 5–10x ROI isn’t just possible, it’s the norm.

Do you only work with agencies?

Mostly, yes. However, if you’re not a non agency B2B, feel like your growth has plateaued, and you’re ready to change it – I can help solve that. Again, the key factor here is your desire to grow & invest – if that’s there, I can make it a reality.
I’ve worked with many non-agency B2B clients before – from education consulting, to outsourcing companies, to SaaS and beyond. The principles are almost exactly the same.

FAQs, answered

Here are the questions I get asked the most.

 

How much does it cost?

Anywhere from $2k to $12k (ex GST), depending on what you need. At the lighter end, it's two one-hour sessions for ad hoc coaching. At the other end, it's the full program, with ongoing one-on-one support across your whole agency. Either way, we'll make sure it's a good fit first, and I'll be upfront if it's not.

What's the format, and do I get one-on-one access to you?

Yep. 80% of what you get is personalised, one-on-one guidance. The other 20% is online, via Skool andweekly group sessions. Most founders send me a Loom or email when they hit a big decision, get stuck or want feedback on something they've built. For everything else, the frameworks, templates and training in Skool usually have the answer. And we jump on a call whenever it makes sense.

Who is this for, and who isn't it for?

It's built for SEO, paid media, performance, full-service and web agencies doing $30k+ a month, whether you want to scale, or step back without things falling over. The founders who win share what they're working on, implement fast and care about doing good work. It's probably not for you if you're expecting overnight results, need 24/7 hand-holding, or aren't willing to sacrifice some short-term profit for long-term growth. Purely branding, PR or app dev agencies also tend to get less out of it.

How do I get the most out of the program?

Honestly? Do the work. I can show you exactly what to do and how to do it, but I can't implement it for you. The founders who get the most out of it turn up to the sessions, put aside 1 to 1.5 hours a day to implement, and share what they've built so we can refine it. And if you do all that and you're still not happy, I'll keep working with you until you are.

What does an agency coach do?

An agency coach helps agency founders work out what's holding the business back, then builds a plan to fix it, in the right order.
A good agency coach gets how agencies actually make money: retainers, delivery teams, client relationships and margins.
Most agency coaching covers some mix of:
• Sales and pitching
• Lead generation and marketing
• Client retention and churn
• Team structure and hiring
• KPIs, forecasting and pricing
The other big part is accountability. When you're flat out with client work, it's super easy to know what to do and still not get to it. Regular check-ins, clear KPIs and honest feedback keep things moving.

What's the difference between an agency coach and an agency mentor?

An agency coach keeps you focused and accountable to a plan. An agency mentor has been in your shoes and shares what they've learned, the good and the bad. A coach asks the right questions, helps you prioritise and keeps an eye on your numbers. A mentor draws on their own experience, like running sales teams or scaling an agency, to tell you what's likely to work and what to steer clear of. In my experience, founders get the most from someone who does both. So when you're comparing options, ask whether they've actually run or scaled an agency themselves, or only advised them.

Do I need an agency coach or a business coach?

If you run a marketing agency, an agency coach will usually get you there faster than a general business coach.
A business coach works across every industry, from retail to trades, so the advice tends to be broad. An agency coach knows the problems that are specific to agencies, like:
• Clients churning at the three-month mark
• Founder-led sales that don't scale
• Scope creep eating into margins
• Pricing retainers and packages
• Hiring account managers and delivery staff
These problems pop up in agency after agency, so a good agency coach has usually seen your exact situation before, and knows what fixes it.

How do I choose the right agency coach or mentor?

Look for an agency coach or mentor who's run or scaled an agency, has results with agencies like yours, and works with you directly.
A few questions worth asking before you sign up:
• Have they worked inside an agency, or only advised them?
• Do they have reviews and case studies from agencies your size?
• Will you work with them, or get handed off to someone else?
• Do they cover the whole business, or just one area like sales?
• Are they upfront about who their program isn't for?
Any good agency coach will be happy to share client references and walk you through their track record before you commit.

FREE 1:1 SESSION

Let’s grow your agency.

Tell me where you're at, and I'll share some honest thoughts on where to focus first.

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