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AGENCY COACH
& MENTOR
- Coaching from an ex-agency CEO
- Direct one-on-one access, not a login
- Trusted by StudioHawk, Defiant & 100s more
AGENCY COACHING FROM A CEO WHO'S BEEN THERE, DONE THAT
15 years scaling agencies from the inside, including helping grow OMG to $25M+. Since then, I've coached 100s of agencies, big and small
I've run an agency and made the same tough calls you're making now. You get what's actually worked.
Most of what you get is personalised to your agency. Send me a Loom when you hit a big decision.
Pipeline, sales, retention, hiring, ops. We find the real bottleneck first, then fix things in the right order.
At kickoff, we map out your two to three biggest priorities. That's where 70-80% of your focus goes.
Jump on weekly live sessions with other agency founders, plus guest experts who know their stuff.
Why agencies
get stuck
Most agencies are doing the right things, just in the wrong order. You don't need a strategy. You need a sequence.
MOST COACHES HELP WITH ONE AREA.
I HELP WITH ALL OF THEM.
At kickoff, we work out which of these to tackle first, and in what order.
Why Agencies Choose
Me Over Other Coaches:
Why Agencies Choose
Me Over Other Coaches:
not sure where
to start?
FAQs, answered
I work with any type of agency - literally any kind.
The 3x Scaler program is ideal for smaller agencies ($10-150k MRR)
The Growth Retainer if ideal for for bigger agencies ($200k MRR & beyond)
It doesn’t matter if you’re a digital marketing agency, SEO agency, web dev agency, creative agency, full service agency, HubSpot agency, or something super niche - I’ve coached hundreds of agencies across every vertical you can think of, and the principles that I teach apply to all of them.
You could be a one-person agency or a fifty-person agency; it doesn’t matter as far as you’re hungry to grow. In fact, I’ve had plenty of solo founders and very small teams join and grow into 10–15 person agencies doing $100k MRR. And on the other end, I’ve worked with bigger agencies too - the systems and strategies work at every level.
The main thing that matters is this: you’re ready to put in the hard work. You’re committed to showing up every day and dedicating at least an hour to implementing. This is a done-with-you program - I’m right there with you, guiding you - but you still need to do the work. If you’re hungry, coachable, and ready to take action, you will succeed. That’s why the majority of people in the program have had the biggest wins of their agency career - because they listened, implemented fast, and leveraged me fully.
Whether you’ve had a coach before or not, there’s about a 90% likelihood this program will give you more value than anything you’ve done before. That’s not just me saying it - the majority of founders I’ve worked with have told me this, point blank.
The reason is simple: I have depth and breadth of experience in agencies that almost nobody else has. I’ve worked with hundreds of agencies, across every function - sales, marketing, systems, ops, HR, account management, service delivery - and across every type of agency in multiple countries. Most coaches you’ll find don’t have that specific, hands-on agency growth experience.
A lot of so-called “coaches” watched a few YouTube videos and decided to start charging for advice. Others have been in the industry a long time but still give very generic, surface-level guidance. They’re not in the trenches with you, and they’re not giving you the specific systems, templates, and processes that actually move the needle.
Whether the 3x Scaler or the Growth Retainer, I’m in your corner every single week, giving you tailored advice, holding you accountable, and making sure you execute in the right way. That’s why so many founders say they trust me more than anyone else they’ve worked with, and why they say they’ve gotten more results with me than with any other program.
Firstly, am I the cheapest? No. Will I give you the best chance of supercharging your growth? Absolutely. Remember – 50% of the hires you make, will likely fail. There’s a lot of time & money wasted in the process. Get it right from the get-go, with proven experts.
Picking the right agency mentor is hard.
Everyone sounds promising, but you don’t really know till you pay them.
And it’s either a waste of money, or money well spent.
(Unfortunately, it’s often the former).
So before you delve into it all – here are some tips to pick the best possible agency mentor for your business.
1/ Agency Experience:
Partner with someone who has actually walked the agency path themselves, and scaled agencies to the level you’d like to be at.
Ask your potential agency coach about their firsthand experience running and scaling an agency.
What challenges did they face?
How did they navigate growth hurdles?
Look for someone who has been in the trenches and emerged victorious, as their insights will be invaluable to your journey.
A lot of this process is about finding someone who’s been where you want to be, tapping into their learnings, and having them hold you accountable for your actions too.
2/ Track record of scaling sales & marketing team:
When you boil it all down, scaling your agency comes down to great leadership.
Setting the right KPIs, empowering your team to succeed, and in short being a good leader who knows how to get the most out of your team.
So when you’re looking for an agency mentor – look for this, and assess their track record of building high-performance, self-regulating sales & marketing teams.
What did they do to inspire and motivate their team members?
How big was the team when they started, and where did it land?
What was the overall MRR growth during their tenure as a leader?
How did they optimise sales close rates?
What was the MQL to deal won %?
Dig deep here and look for an agency mentor who not only knows how to manage teams but also how to cultivate a culture of collaboration and excellence.
3/ ROI Focus:
Marketing efforts should always be tied to tangible revenue results.
Ask your potential agency mentor about the ROI they’ve achieved with their past marketing initiatives.
Did their campaigns drive significant revenue growth?
How did they measure and optimize performance?
How much did they spend vs revenue generated?
What was rough MRR growth MoM or YoY?
What channels did they invest in? Why?
Invest in an agency mentor who really understands the importance of delivering measurable results, knows how to create an easy-to-use system to show this, and knows how to make every marketing dollar count.
4/ Single source of truth:
Establishing a single source of truth is one of the biggest challenges the majority of agencies out there face.
Getting this right is one of the most important things you can do to scale your agency/
Ask your potential agency mentor candidate how they’ve done this in the past.
What systems or processes did they implement to ensure data accuracy and consistency?
How did they create an easy-to-use dashboard for sales, marketing, retention, and founders alike?
How did they ensure all this was consistently used and adopted by the business?
What tech stack did they use to enable this?
An agency mentor who “gets” how to do this will set you up for long-term success.
5/ Sales Savviness:
Sales velocity and conversion rates are critical metrics for agency success.
Ask your potential agency mentor about the tactics they’ve used to accelerate sales and improve conversion rates.
Did they implement innovative sales strategies or optimize existing processes?
Look for someone who can share practical insights and actionable techniques to drive sales growth and win more clients.
6/ HR Solutions:
People are the heart of any agency, and managing recruitment, HR, and capacity issues is key to scaling sustainably.
Ask your agency mentor candidate how they addressed these challenges in their agency.
How have they improved the time to hire across the business?
What did they do to improve employee satisfaction?
How did improve staff retention?
Look for an agency mentor who understands the importance of building and nurturing a high-performing team & puts people first.
7/ Client Retention:
There’s nothing worse than clients churning – it’s stressful, and almost impossible to plan for.
Find an agency mentor who’s delved deep into improving client retention, and has the data to back it.
How did they ensure client satisfaction and loyalty?
Did they implement proactive communication and feedback mechanisms?
What systems and tools did they use to do this?
How did they go about automating this process?
Partner with an agency mentor who prioritises client retention and knows how to maximise client lifetime value.
8/ Case studies and testimonials:
Finally, nothing speaks louder than a good case study or testimonials.
Consider this the last stage to vet your potential agency mentor.
Ask for testimonials, case studies, or references from satisfied founders who have benefited from their mentorship.
Firsthand accounts of the value your potential agency mentor has delivered will help you get a lot of confidence, and also be ready for what’s ahead.
–
With all this, remember one thing.
Don’t hire an agency mentor till you’re ready.
Even the best coach will fail if you don’t have the time or bandwidth to make this a priority.
So choose the right time wisely.
Absolutely. My goal is to supercharge your team, and eventually walk away when you’re smashing your goals. This includes working with your current team, hiring new staff members, exiting current staff (if needed) and assisting with training and beyond.
For the most part, no. You’ll find a lot better and cheaper resources to do the execution. My role is to create a robust strategy that will, without a doubt, accelerate your revenue. Plus, I will monitor, coach and maximize the returns you get from the “executors” and your team.
It’s a 4-month program where, currently, you receive unlimited 1:1 access to me (this may change in future intakes). That means you can email me, Loom me, call me, and send me messages anytime. Most founders in the program are hitting me up 4–5 times a week (sometimes more).
On top of that, you get:
- Weekly group coaching sessions with other high-calibre founders
- Weekly accountability check-ins to keep you on track
- Access to my private School platform with hours of recorded content, where I answer the most common questions agency founders have asked me over the last 15 years - everything from sales and marketing to retention, ops, hiring, headhunting, KPIs, and more
Here’s the thing: the magic of this program isn’t in the pre-recorded content (although it’s there when you need it). Honestly, most founders only watch about 15% of it. The magic is in the back-and-forth 1:1 interaction with me - sending me what you’re working on, getting my feedback, tweaking it together, and launching it fast.
When you lean into that level of support, that’s when you get the real breakthroughs. That’s why most people in the program make huge progress within 2–3 months - they delegate more, free up their time, close bigger deals faster, find opportunities they didn’t know existed, and generate more inbound leads - all because they were willing to take action and stay close to me during the process.
The 3x Scaler and Growth Retainer are designed for two very different types of agencies.
3x Scaler - Build the Right Foundations
3x Scaler is typically best for agencies
doing between $10k-$70k/month. The focus here is on building the right foundations across sales, marketing, operations, hiring, CRM, project management tools, client retention, and more - basically everything you need to grow to $100k/month and beyond.
That said, I’ve worked with plenty of larger agencies - even those doing $100k, $200k, $300k+ per month - who still don’t have those foundations in place. In those cases, I’ll often recommend they join 3x Scaler first. Why? Because even if you’re already at multiple 7 figures, without the right infrastructure, you’ll struggle to double, triple, or quadruple your revenue. This program ensures your house is built on rock, not sand.
3x Scaler is a done-with-you program. You’re doing the execution - and I’m in your corner as your agency mentor and coach, giving you 1:1 guidance, reviews, and advice, plus access to a deep library of content from my online school. These frameworks come from 15+ years and millions spent testing what works - so you’re not reinventing the wheel, you’re shortcutting straight to what actually drives growth.
TL;DR - 3x Scaler is perfect for:
- Agencies between $10k-$70k/month looking to scale to $100k+
- Agencies at higher revenue but missing core foundations
- Founders who want hands-on mentorship and coaching while executing internally
- Teams that need proven frameworks and structure to accelerate growth
Growth Retainer - Hands-On Scale
The Growth Retainer is for agencies doing at least $2-$3M/year. It’s a done-for-you engagement designed to take you from $3M to $5M, $10M+ per year. I put together a 6-12 month roadmap for how we’ll scale, and then I get very hands-on inside your business.
I’m in Slack daily. I’m coaching you as the founder, coaching your heads of department, writing copy, building and executing your paid media strategy (Google, Meta, etc.), setting up HubSpot, sitting in on interviews, designing retention systems - the works. For the first 3-4 months, my team and I do a lot of the execution to move fast. Then from months 4-6, I transition into coaching your internal team so you’re no longer reliant on me.
This includes weekly founder 1:1s, paid media catch-ups, HubSpot reviews, and sales coaching with me and a sales coach (reviewing decks, calls, pipeline, prioritization). I work closely with your team to level up their skills - not just as a consultant, but as a true agency coach and mentor who’s in the trenches with you. We focus on retention, acquisition, ops, hiring, and growth. It’s intense - usually 3-4 meetings per week - because it’s designed to put your business into hyper-drive.
TL;DR - Growth Retainer is perfect for:
- Agencies already at $2M-$3M+ per year who want to scale aggressively
- Founders who want a done-for-you roadmap and execution to hit $5M-$10M+
- Teams that need deep hands-on support across sales, marketing, ops, and hiring
- Agencies ready for a high-intensity, coach-led engagement with daily involvement
Choosing the Right Program
Once you apply, I’ll recommend the program that gives you the highest likelihood of success. Sometimes that means starting with 3x Scaler even if you’re bigger. Sometimes it means going straight into the Growth Retainer. And sometimes, it means neither - if I don’t think the timing is right.
Most of the founders in this program make at least 5–10x their investment back - often within the first couple of months. This program is designed to be super affordable for small agencies. I’ve had one-person agencies join, and I’ve had two-person agencies join - so if they can do it, you probably can too.
The goal isn’t just to make your money back - it’s to scale you to a whole new level of revenue, profitability, and freedom. But here’s the honest truth: your results will always come down to you. I can’t guarantee a number, because it depends entirely on how quickly and consistently you implement, and how much you leverage me to make sure you’re on the right track.
The founders who see massive returns are the ones who send me their plans, drafts, and ideas - get my feedback - then take immediate action. When you do that, hitting 5–10x ROI isn’t just possible, it’s the norm.
Mostly, yes. However, if you’re not a non agency B2B, feel like your growth has plateaued, and you’re ready to change it – I can help solve that. Again, the key factor here is your desire to grow & invest – if that’s there, I can make it a reality.
I’ve worked with many non-agency B2B clients before – from education consulting, to outsourcing companies, to SaaS and beyond. The principles are almost exactly the same.
Absolutely. After 1000s of interviews over time, I’ll help you find and hire top-notch talent to fuel your growth. Plus, I will leverage my network to connect you to the best agencies and contractors that will help you kick your goals.
FAQs, answered
Here are the questions I get asked the most.
Anywhere from $2k to $12k (ex GST), depending on what you need. At the lighter end, it's two one-hour sessions for ad hoc coaching. At the other end, it's the full program, with ongoing one-on-one support across your whole agency. Either way, we'll make sure it's a good fit first, and I'll be upfront if it's not.
Yep. 80% of what you get is personalised, one-on-one guidance. The other 20% is online, via Skool andweekly group sessions. Most founders send me a Loom or email when they hit a big decision, get stuck or want feedback on something they've built. For everything else, the frameworks, templates and training in Skool usually have the answer. And we jump on a call whenever it makes sense.
It's built for SEO, paid media, performance, full-service and web agencies doing $30k+ a month, whether you want to scale, or step back without things falling over. The founders who win share what they're working on, implement fast and care about doing good work. It's probably not for you if you're expecting overnight results, need 24/7 hand-holding, or aren't willing to sacrifice some short-term profit for long-term growth. Purely branding, PR or app dev agencies also tend to get less out of it.
Honestly? Do the work. I can show you exactly what to do and how to do it, but I can't implement it for you. The founders who get the most out of it turn up to the sessions, put aside 1 to 1.5 hours a day to implement, and share what they've built so we can refine it. And if you do all that and you're still not happy, I'll keep working with you until you are.
It's built for founders, because the big growth decisions start with you. That said, key people like your GM,2IC or sales rep can jump into the weekly group sessions and access the Skool modules too.
Book a free 1:1 coaching session. I'll send you a few quick questions about your agency, then come back with Loom feedback on your biggest growth blocker and how to fix it. If it makes sense to keep working together, great. If not, you'll still walk away with something useful. Heads up, I only take on seven to ten founders a month, so everyone gets proper attention.
An agency coach helps agency founders work out what's holding the business back, then builds a plan to fix it, in the right order.
A good agency coach gets how agencies actually make money: retainers, delivery teams, client relationships and margins.
Most agency coaching covers some mix of:
• Sales and pitching
• Lead generation and marketing
• Client retention and churn
• Team structure and hiring
• KPIs, forecasting and pricing
The other big part is accountability. When you're flat out with client work, it's super easy to know what to do and still not get to it. Regular check-ins, clear KPIs and honest feedback keep things moving.
An agency coach keeps you focused and accountable to a plan. An agency mentor has been in your shoes and shares what they've learned, the good and the bad. A coach asks the right questions, helps you prioritise and keeps an eye on your numbers. A mentor draws on their own experience, like running sales teams or scaling an agency, to tell you what's likely to work and what to steer clear of. In my experience, founders get the most from someone who does both. So when you're comparing options, ask whether they've actually run or scaled an agency themselves, or only advised them.
If you run a marketing agency, an agency coach will usually get you there faster than a general business coach.
A business coach works across every industry, from retail to trades, so the advice tends to be broad. An agency coach knows the problems that are specific to agencies, like:
• Clients churning at the three-month mark
• Founder-led sales that don't scale
• Scope creep eating into margins
• Pricing retainers and packages
• Hiring account managers and delivery staff
These problems pop up in agency after agency, so a good agency coach has usually seen your exact situation before, and knows what fixes it.
Look for an agency coach or mentor who's run or scaled an agency, has results with agencies like yours, and works with you directly.
A few questions worth asking before you sign up:
• Have they worked inside an agency, or only advised them?
• Do they have reviews and case studies from agencies your size?
• Will you work with them, or get handed off to someone else?
• Do they cover the whole business, or just one area like sales?
• Are they upfront about who their program isn't for?
Any good agency coach will be happy to share client references and walk you through their track record before you commit.
Usually when growth has stalled, or you're working harder than ever for the same result.
A few signs it might be time:
• Revenue's flat, or swinging month to month
• Leads come in, but don't turn into clients
• Clients leave before the 12-month mark
• The agency can't run without you
• You can't find or keep the right people
A lot of founders reach out when they know the next stage needs a different approach, not more hours. And in my experience, fixing things early is a lot cheaper than fixing them later.
It depends on where your agency's at and how consistently you implement. So if an agency coach guarantees you specific numbers, I'd be careful.
What you should get from good agency coaching is clarity on what to fix first, a plan to fix it, and someone keeping you accountable. Most founders see early wins in sales and lead conversion. Bigger changes like
hiring and systems take a bit longer.
For context, agencies I've worked with have:
• Increased deals won by 175% quarter on quarter (StudioHawk)
• 4x'd deals won (farsiight)
• Grown MRR by 60% within three months (BluFire)
• Closed $71k in one week (Karma Media)
Every agency's different. But when you do things in the right order, the wins tend to stack up.
Let’s grow your agency.
Tell me where you're at, and I'll share some honest thoughts on where to focus first.