SoudCoh Case Study: 2x Revenue

About SOUDCOH

A Melbourne-based marketing agency specialising in scalable lead generation strategies. Over 250 clients across Australia, the UK, Saudi Arabia, Dubai and New Zealand.

Snapshot of results

Double revenue in 3 months
Doubled agency in 3 months

Key goals & challenges

Streamlining the sales engine & creating a more consistent revenue stream
Building an inbound marketing engine and decreasing reliance on referrals
Creating a single source of truth to better track sales, marketing & retention efforts
Future-proofing the agency for scale

How did Wasif Kasim Consulitng help?

Identified 2-3 biggest priorities to crank growth
Updated sales process to attract bigger clients
Improved recruitment to attract better candidates

Key initiatives implemented

Hubspot implementation & strategy

Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts.
Leveraging Hubspot to support client retention activities.
Establishing a single source of truth across the business
Setup, training, and in-depth frameworks for leadership, sales, marketing, and retention teams to get the most out of Hubspot

Sales

Budgeting, forecasting, and setting realistic targets
Reviewing sales decks, sales process, follow up emails & more to optimise sales conversion rates.
Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth.
Establishing referral partner strategy best practice & tracking within Hubspot

Marketing

Execution across Meta, Google ads, copy, CRO, events management & more
Shortlisting events to sponsor & assisting with the successful end-to-end execution of Online Retailer Sydney.
Google ads launch, execution & optimisation
Meta launch execution & ongoing optimisation
Ad copy creation & creative direction.
Landing page design, creation & copywriting
SEO strategy & copy creation for 15+ key wesbite pages to rank on pages 1 & 2 for various high-intent terms like Google Ads Agency, Meta Agency & beyond.
Fractional CMO support overseeing marketing effort with the co-founder
Budgeting, forecasting, and setting realistic targets
Brand workshop - new USP & brand positioning for differentiation
Go-to-market plan and execution - across digital marketing & events
Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth.

Customer Success

Automated CSAT/NPS surveys to clients
Hubspot setup to enhance client visibility and overall customer experience
Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth.

If you're looking to scale your B2B as well, let’s talk.

Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.

Case Study