Wasif Kasim Consulting

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StudioHawk – 9x pipeline, 175% inc in deals won

SEO-agency- case-study-9X-marketing-pipeline generated

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About StudioHawk

A specialist SEO only agency, with 50+ staff, global operations, and 100s of clients across small business and enterprise brands.

Snapshot of results

  • 54% increase in deals won
  • 175% increase in deals won QoQ 
  • 6x increase in all pipeline generated 
  • 2x deals won from marketing lead sources
  • 9x increase in marketing-generated pipeline
  • 2x increase in traffic
  • Plus the highest sales & lowest churn months ever.

Key goals & challenges

  • Build and scale the sales channel (establish a robust process and framework for consistent revenue growth)
  • Improving brand awareness and accelerating inbound leads (establish a robust process and framework to de-risk from one or two primary lead generation channels, and attract bigger clients)
  • Level up client retention from good to excellent (and maintain this as the business grows)
  • Scale the customer success team’s capacity as the business grows (and maintain high levels of staff satisfaction).

How did Wasif Kasim Consulting help?


Gap analysis:

  • Identified gaps inhibiting the agency’s ability to scale quickly, set a clear strategic roadmap, and followed through with results-driven execution.

Accelerating growth:  

  • Clarity on how to hit our growth goals in the quickest and most efficient way possible by leveraging WKC’s deep experience in scaling agencies.

Building a high-performance sales and marketing engine:

  • Got consistent revenue in the door by setting up the sales and marketing engine from the ground up 
  • Recruitment and expansion of the sales & marketing team
  • Doubling qualified leads from conferences, and orchestrated overall conference success.
  • Setup and launch of a holistic B2B marketing strategy including launch and optimisation of our value proposition, brand positioning, social media ads, Google ads, design, content, website CRO, email, Hubspot setup & more.

Ongoing coaching and mentoring:

  • Elevated success across multiple business units by working tightly with sales, marketing, retention, recruitment & HR teams.
  • Deep integration across various teams; no question was too big or too small, understanding, supportive, and feels like a part of your team.

Key initiatives implemented:


Hubspot implementation & strategy

  • Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts.
  • Migration from Monday.com to Hubspot for sales, marketing & retention efforts
  • Establishing a single source of truth across the business
  • Setup, training, and in-depth frameworks for leaderships, sales, marketing, and retention teams to get the most out of Hubspot


  • Recruitment and expansion of the sales team
  • Budgeting, forecasting, and setting realistic targets
  • 1:1 Sales coaching and mentoring (including frameworks) to develop a high-performance sales culture.
  • Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth. 


  • Fractional CMO, overseeing the marketing department
  • Budgeting, forecasting, and setting realistic targets
  • Recruitment and expansion of the marketing team
  • Brand workshop – new USP & brand positioning for differentiation
  • Go-to-market plan and execution – across digital marketing & events
  • Execution across Meta, Google ads, copy, CRO, events management & more
  • Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth. 

Customer Success

  • Automated CSAT/NPS surveys to clients
  • Hubspot setup to enhance client visibility and overall customer experience
  • Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth. 
  • Recruitment and expansion of the client service team


  • With the above engagement, StudioHawk experience records months in sales, marketing, and retention success.
  • New business is now more consistent than ever, and less reliant on founder efforts.
  • The new “inbound approach” to marketing also resulted in a massive jump in enterprise prospects.
  • Retention efforts are now more structured and streamlined – making it easier to prevent churn.
  • Tighter alignment between sales and customer success to enable more accurate workforce planning.

If you’re looking to scale your agency as well, let’s talk.

Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.