About StudioHawk
A specialist SEO only agency, with 50+ staff, global operations, and 100s of clients across small business and enterprise brands.
Snapshot of results
- 54% increase in deals won
- 175% increase in deals won QoQ
- 6x increase in all pipeline generated
- 2x deals won from marketing lead sources
- 9x increase in marketing-generated pipeline
- 2x increase in traffic
- Plus the highest sales & lowest churn months ever.
Key goals & challenges
- Build and scale the sales channel (establish a robust process and framework for consistent revenue growth)
- Improving brand awareness and accelerating inbound leads (establish a robust process and framework to de-risk from one or two primary lead generation channels, and attract bigger clients)
- Level up client retention from good to excellent (and maintain this as the business grows)
- Scale the customer success team’s capacity as the business grows (and maintain high levels of staff satisfaction).
How did Wasif Kasim Consulting help?
Gap analysis:
- Identified gaps inhibiting the agency’s ability to scale quickly, set a clear strategic roadmap, and followed through with results-driven execution.
Accelerating growth:
- Clarity on how to hit our growth goals in the quickest and most efficient way possible by leveraging WKC’s deep experience in scaling agencies.
Building a high-performance sales and marketing engine:
- Got consistent revenue in the door by setting up the sales and marketing engine from the ground up
- Recruitment and expansion of the sales & marketing team
- Doubling qualified leads from conferences, and orchestrated overall conference success.
- Setup and launch of a holistic B2B marketing strategy including launch and optimisation of our value proposition, brand positioning, social media ads, Google ads, design, content, website CRO, email, Hubspot setup & more.
Ongoing coaching and mentoring:
- Elevated success across multiple business units by working tightly with sales, marketing, retention, recruitment & HR teams.
- Deep integration across various teams; no question was too big or too small, understanding, supportive, and feels like a part of your team.
Key initiatives implemented:
Hubspot implementation & strategy
- Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts.
- Migration from Monday.com to Hubspot for sales, marketing & retention efforts
- Establishing a single source of truth across the business
- Setup, training, and in-depth frameworks for leaderships, sales, marketing, and retention teams to get the most out of Hubspot
Sales
- Recruitment and expansion of the sales team
- Budgeting, forecasting, and setting realistic targets
- 1:1 Sales coaching and mentoring (including frameworks) to develop a high-performance sales culture.
- Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth.
Marketing
- Fractional CMO, overseeing the marketing department
- Budgeting, forecasting, and setting realistic targets
- Recruitment and expansion of the marketing team
- Brand workshop – new USP & brand positioning for differentiation
- Go-to-market plan and execution – across digital marketing & events
- Execution across Meta, Google ads, copy, CRO, events management & more
- Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth.
Customer Success
- Automated CSAT/NPS surveys to clients
- Hubspot setup to enhance client visibility and overall customer experience
- Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth.
- Recruitment and expansion of the client service team
Recap
- With the above engagement, StudioHawk experience records months in sales, marketing, and retention success.
- New business is now more consistent than ever, and less reliant on founder efforts.
- The new “inbound approach” to marketing also resulted in a massive jump in enterprise prospects.
- Retention efforts are now more structured and streamlined – making it easier to prevent churn.
- Tighter alignment between sales and customer success to enable more accurate workforce planning.
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If you’re looking to scale your agency as well, let’s talk.
Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.