StudioHawk – 9x pipeline, 175% inc in deals won

About StudioHawk

A specialist SEO only agency, with 50+ staff, global operations, and 100s of clients across small business and enterprise brands.

Build and scale the sales channel (establish a robust process and framework for consistent revenue growth)
Improving brand awareness and accelerating inbound leads (establish a robust process and framework to de-risk from one or two primary lead generation channels, and attract bigger clients)
Level up client retention from good to excellent (and maintain this as the business grows)
Scale the customer success team’s capacity as the business grows (and maintain high levels of staff satisfaction).

Gap analysis:

Identified gaps inhibiting the agency’s ability to scale quickly, set a clear strategic roadmap, and followed through with results-driven execution.

Accelerating growth:

Clarity on how to hit our growth goals in the quickest and most efficient way possible by leveraging WKC’s deep experience in scaling agencies.

Building a high-performance sales and marketing engine:

Got consistent revenue in the door by setting up the sales and marketing engine from the ground up
Recruitment and expansion of the sales & marketing team
Doubling qualified leads from conferences, and orchestrated overall conference success.
Setup and launch of a holistic B2B marketing strategy including launch and optimisation of our value proposition, brand positioning, social media ads, Google ads, design, content, website CRO, email, Hubspot setup & more.

Ongoing coaching and mentoring:

Elevated success across multiple business units by working tightly with sales, marketing, retention, recruitment & HR teams.
Deep integration across various teams; no question was too big or too small, understanding, supportive, and feels like a part of your team.

Hubspot implementation & strategy

Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts.
Migration from Monday.com to Hubspot for sales, marketing & retention efforts
Establishing a single source of truth across the business
Setup, training, and in-depth frameworks for leaderships, sales, marketing, and retention teams to get the most out of Hubspot

Sales

Recruitment and expansion of the sales team
Budgeting, forecasting, and setting realistic targets
1:1 Sales coaching and mentoring (including frameworks) to develop a high-performance sales culture.
Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth.

Marketing

Fractional CMO, overseeing the marketing department
Budgeting, forecasting, and setting realistic targets
Recruitment and expansion of the marketing team
Brand workshop – new USP & brand positioning for differentiation
Go-to-market plan and execution – across digital marketing & events
Execution across Meta, Google ads, copy, CRO, events management & more
Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth.

Customer Success

Automated CSAT/NPS surveys to clients
Hubspot setup to enhance client visibility and overall customer experience
Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth.
Recruitment and expansion of the client service team

Recap

With the above engagement, StudioHawk experience records months in sales, marketing, and retention success.
New business is now more consistent than ever, and less reliant on founder efforts.
The new “inbound approach” to marketing also resulted in a massive jump in enterprise prospects.
Retention efforts are now more structured and streamlined – making it easier to prevent churn.
Tighter alignment between sales and customer success to enable more accurate workforce planning.

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If you’re looking to scale your agency as well, let’s talk.

Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.