Farsiight – 4x deals won, 86% inc in pipeline

Snapshot of results

• 86% increase in pipeline generated
• 8x increase in marketing-generated pipeline
• 4x deals won from marketing
• Page 1 & 2 rankings for high intent SEO terms.

Key goals & challenges

• Streamlining the sales engine & creating a more consistent revenue stream
• Building an inbound marketing engine and decreasing reliance on referrals
• Creating a single source of truth to better track sales, marketing & retention efforts
• Future-proofing the agency for scale

How did Wasif Kasim Consulitng help?

Gap analysis:

• Identified key factors holding the business back from scaling, prioritising high growth initiatives & assembling the right team to execute.

Accelerating growth:  

• Improving sales process efficiencies, launching the right marketing channels to improve lead, implementing Hubspot & establishing best practices for client retention.

Key initiatives implemented

Hubspot implementation & strategy

• Establishing the “ideal, best practice” Hubspot setup to accelerate new business & retention efforts.
• Leveraging Hubspot to support client retention activities.
• Establishing a single source of truth across the business
• Setup, training, and in-depth frameworks for leadership, sales, marketing, and retention teams to get the most out of Hubspot

Sales 

• Budgeting, forecasting, and setting realistic targets
• Reviewing sales decks, sales process, follow up emails & more to optimise sales conversion rates.
• Creation of Hubspot reports, dashboards, and processes to maximize deal conversion rates and revenue growth. 
• Establishing referral partner strategy best practice & tracking within Hubspot

Marketing 

• Execution across Meta, Google ads, copy, CRO, events management & more
• Shortlisting events to sponsor & assisting with the successful end-to-end execution of Online Retailer Sydney.
• Google ads launch, execution & optimisation
• Meta launch execution & ongoing optimisation
• Ad copy creation & creative direction.
• Landing page design, creation & copywriting
• SEO strategy & copy creation for 15+ key wesbite pages to rank on pages 1 & 2 for various high-intent terms like Google Ads Agency, Meta Agency & beyond.
• Fractional CMO support overseeing marketing effort with the co-founder
• Budgeting, forecasting, and setting realistic targets
• Brand workshop – new USP & brand positioning for differentiation
• Go-to-market plan and execution – across digital marketing & events
• Creation of Hubspot reports, dashboards, and processes to maximize lead conversion rates and revenue growth. 

Customer Success

• Automated CSAT/NPS surveys to clients
• Hubspot setup to enhance client visibility and overall customer experience
• Creation of Hubspot reports, dashboards, and processes to maximize retention rates and revenue growth.

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If you’re looking to scale your B2B as well, let’s talk.

Email me at wasif@wasifkasim.com or call +614 16 725 561 to see how I can help you accelerate your growth.