Wasif Kasim Consulting

Get real-world, no no-nonsense insights into sales, marketing, HR & other best practices to accelerate your growth

Latest Posts

Blog

Struggling with Hubspot Hygiene? Some tips for Sales & Marketing 👇

Firstly, I love Hubspot – so I’ll be talking about Hubspot here – but the same logic applies to any CRM, Data in Hubspot will
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Blog

The Right Cadence & Framework for Sales WIPs & Catch-Ups [Template]

What’s the right cadence to keep your sales team on track? And how do you toe the fine line between micromanagement & empowering your team
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Blog

HR tips – getting Glassdoor reviews

In today’s competitive market, Glassdoor reviews play a massive part in your agency’s brand image.  And, get this – it doesn’t only impact recruitment. It
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Blog

Weekly Sales WIP & Team WIP Structure

You’ve hired good salespeople. You’ve got a decent volume of leads coming in. But -You’re still not hitting the goals you want to hit consistently
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Blog

KPIs for Sales [it’s not what you think]

I speak to a lot of founders every day. And there’s one thing that’s common across all of them. They are all measuring the wrong
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Blog

Recruitment and Headhunting Playbook

99% of agency founders struggle to hire fast enough. High workload → unhappy employees → poor quality of work → high customer churn. And let’s
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Blog

SEO Blog Brief [TEMPLATE]

Over 90% of blogs are never seen; all that effort wasted. So please, put effort into ensuring your blogs rank – don’t just hit publish.
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Blog

Referral Partnerships Playbook

It’s no secret that referral partners will give you some of the best leads. High trust factor. Faster deal velocity. Bigger retainers. But the problem
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Blog

[Playbook] Nail your discovery call and deal close rates.

Nailing closing calls is a rush. Contracts signed, deals closed, and commissions hitting the bank. But, Getting there isn’t possible without nailing one of the
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