Wasif Kasim Consulting

Get real-world, no no-nonsense insights into sales, marketing, HR & other best practices to accelerate your growth

Latest Posts

Blog

Recruitment and Headhunting Playbook

Intro 99% of agency founders struggle to hire fast enough. High workload → unhappy employees → poor quality of work → high customer churn. And
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Blog

SEO Blog Brief [TEMPLATE]

Intro Over 90% of blogs are never seen; all that effort wasted. So please, put effort into ensuring your blogs rank – don’t just hit
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Blog

Referral Partnerships Playbook

Intro It’s no secret that referral partners will give you some of the best leads. High trust factor. Faster deal velocity. Bigger retainers. But the
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Blog

[Playbook] Nail your discovery call and deal close rates.

Intro Nailing closing calls is a rush. Contracts signed, deals closed, and commissions hitting the bank. But, Getting there isn’t possible without nailing one of
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Blog

What’s your USP? Use this template to capture it.

Intro This document is best used at the very beginning of your marketing journey, and is instrumental to future sales and marketing efforts. It helps
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Blog

Events/ Conference Planning Checklist

Intro You’ve got an event coming up, and your heads in a spin. How do you nail ROI from events?  You need a killer events
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Blog

Hiring a Head of People & Culture? Use this JD 👇🏾

Intro Happy employees = sustainable growth. It might sound cheesy, but it’s true. Unfortunately, most B2Bs often overlook this – making their investment in HR
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Blog

The Ultimate Homepage Structure to Maximise Conversions [Template]

Intro Your B2B homepage is killing your conversions; here’s how to fix it. Most homepages are SEVERELY under-optimised to convert. I’ve spent over a decade
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Blog

Hiring an Account Director? Here’s a Job Description [TEMPLATE] 👇🏾

Intro Want to crank client retention efforts? You need a killer Account Director. You need someone who’s an absolute A player when it comes to
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