Wasif Kasim Consulting

Get real-world, no no-nonsense insights into sales, marketing, HR & other best practices to accelerate your growth

Latest Posts

Blog

Got Hubspot? Manage sales better using this framework.

Hubspot’s a fantastic tool. And when used well, it’s crank your revenue from the sales team. The problem is, no one actually shows you how ...
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Blog

How to improve your retention rate – use this guide 

Every wished you had a playbook to combat churn? Now, you do. Churn hurts a lot – but not something enough agencies focus on. Agencies ...
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Blog

KPIs & Reporting Cadence for Marketers

There’s one major reason why many marketing teams fail.  It’s the manager. For agencies –  this is usually the founder. A founder who hasn’t managed ...
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Blog

Struggling with Hubspot Hygiene? Some tips for Sales & Marketing 👇

Firstly, I love Hubspot – so I’ll be talking about Hubspot here – but the same logic applies to any CRM, Data in Hubspot will ...
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Blog

The Right Cadence & Framework for Sales WIPs & Catch-Ups [Template]

What’s the right cadence to keep your sales team on track? And how do you toe the fine line between micromanagement & empowering your team ...
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Blog

Sales Accountability – Use this template 👇🏾

How do you get your sales team to perform better? It starts with you (the manager/founder). Set clear goals. Make it easy for them to ...
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Blog

HR tips – getting Glassdoor reviews

In today’s competitive market, Glassdoor reviews play a massive part in your agency’s brand image.  And, get this – it doesn’t only impact recruitment. It ...
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Blog

Weekly Sales WIP & Team WIP Structure

You’ve hired good salespeople. You’ve got a decent volume of leads coming in. But -You’re still not hitting the goals you want to hit consistently ...
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Blog

KPIs for Sales [it’s not what you think]

I speak to a lot of founders every day. And there’s one thing that’s common across all of them. They are all measuring the wrong ...
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