I’ve worked with 1000s of salespeople over time. Guess what most have in common?
A poor follow-up game.
Most give up way too early.
Most put leads into the “not interested” bucket way too soon.
Theres are tonnes of stats to back this (here’s a quick summary).
But, the TLDR?
The $$ is in the follow-up.
It’s not about being pushy
It’s not about being salesy.
It’s about adding value at each touch point.
Fail to do so & you’ll be ignored.
So, what’s the best way to follow up (without being salesy)?
Here are a few templates to get the creativity flowing.
But first, let’s get some of the ground rules out of the way
GENERAL PRINCIPLES FOR SALES FOLLOW-UPS
- Avoid “any updates?”, “just checking in”, “are we there yet” emails - these add no value & come off as salesy
- Add value at each touchpoint - educate/help the prospect
- Share custom insights - avoid spray & pray approaches
- Tie insights back to paint points/challenges during the discovery call
- Follow up leads every 3 days till you qualify them in/out/turn into an opp
- Follow-up deals every 7 days till you win/mark as lost
SALES FOLLOW-UP TEMPLATES
With that said, without further adieu - check out the templates below.
Intro email (after 1st call)
Hey [client name],
Thanks for the chat - appreciate your time.
We've helped very similar businesses like [insert business name 1, name 2, name 3], achieve:
- Result 1
- Result 2
- Result 3
Very confident we can achieve similar results for [prospect company name], look forward to chatting further.
If there's anything specific you'd like to focus on in our upcoming call or other insights you'd love prior, let me know.
Free to book a time here [insert meeting link] - excited to catch up.
Speak soon.
Cheers
[name]
Value add Email 1
Subject: website tweaks?
Hey [name],
Was looking at your site, had a few ideas.
These tips typically increase conversion rates by 3x.
5 min loom video here to explain.
Shout if any questions
Cheers,
Was
Ps,
Want to crank your website performance? Book a time here.
Value add Email 2
Subject: what you said the other day
Hey [name],
Thinking about our last call, you mentioned your SEO’s been tanking.
We’ve had a few similar clients go through the same lately.
But these 5 things really helped turn things around.
Thoughts here (5 min loom video)
Thoughts?
Was
Ps,
Want to crank your website performance? Book a time here.
Value add Email 3
Hey [name],
Came across this ebook - thought it might be handy.
It covers
- 5 Ways to improve site load times
- Avoiding plugin bloat
- Top SEO tips
Based on our chat the other day, figured this might be handy.
If you need any help, give me a shout.
Cheers
Was
Value add Email 4
Subject: spying on your competition
Hey [name],
I’ve been snooping around & having a look at your competition.
They are doing some things really well - which is worth you considering.
But there are a few things they’re not doing - which could give you an edge too.
View breakdown here (5 min loom video)
Worth a chat?
Cheers
Was
Value add Email 5
Subject: 300% increase in conversions for client name (here’s how)
Hey [name]
We recently worked with a similar client, [client name], who’ve increased conversions by 300% within 6 months.
We generated 3x leads, slashed site load times, added 100+ high intent kws to page 1 of Google & doubled time on site.
Learn more here
Any questions? Reach out.
Cheers
Was
Value add Email 6
Subject: google ads leakage?
Hey [name]
Love the ads on Google - but one problem.
Your site might not be optimised to convert them.
A few tips to help you max the impact of Google ads.
View loom video here to explain
Thoughts?
Cheers
Was
Remember, winning in sales is all about the quality & frequency of follow ups.
On average, thats 11-15 follow-ups before you convert a lead.
So, be patient - don’t throw in the towel too soon.
Till then, add value consistently.
Be genuine, be helpful - the sale will come.
Got questions on the sales follow-up ideas, templates, or anything else?
Say hello and we’ll lock in a time to chat through
Cheers,
Was
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