---
title: Sales WIPs & Catch-Ups Framework [Template]
description: Learn the perfect cadence for sales catch-ups, set KPIs, and empower your team with data visibility and reporting.
image: https://wasifkasim.com/hubfs/Imported_Blog_Media/The-Right-Cadence-Framework-for-Sales-WIPs-Catch-Ups-Template.webp
---

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- The Right Cadence & Framework for Sales WIPs & Catch-Ups \[Template\]

# The Right Cadence & Framework for Sales WIPs & Catch-Ups \[Template\]

**Publish On:** Jul 17, 2024 • **Updated On:** Feb 11, 2026 • Calculating...

###### Written by:

![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=36&height=36&name=Untitled%20design%20(8).png) [Wasif Kasim](https://wasifkasim.com/blog/author/wasifkasim)

![The Right Cadence & Framework for Sales WIPs & Catch-Ups \[Template\]](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/The-Right-Cadence-Framework-for-Sales-WIPs-Catch-Ups-Template.webp?format=webp&quality=20&width=960&height=640&name=The-Right-Cadence-Framework-for-Sales-WIPs-Catch-Ups-Template.webp)

What’s the right cadence to keep your sales team on track?

And how do you toe the fine line between micromanagement & empowering your team for success.

It’s all about setting clear KPIs

Having the “right” type of catch-ups

Making it easy for your team to see data

And giving them a framework to report back on

Here’s a cadence and framework that works quite well for sales teams.

Have a look, make it your own, and just do it consistently.

Consistency is key.

## 1. Slack update template

- MQLs not contacted \> 3 days
- Deals not contacted \> 7 days
- Attainment month-to-date VS goal
- And any other qualitative items you have noticed whilst reviewing the dashboards

## 2. Weekly 1:1 template

- Hubspot/CRM dashboard - set the expectation to “update the dashboard” before they arrive. If it isn’t up to date, allow time for them to do it during the meeting.
- Reconfirm goal for the month and establish attainment vs goal every week
- Forecast for the month.
- Ask for any roadblocks on their way, you can help with
- Ask for meetings they’re in, non-sales related they can be excluded from ongoing.
- If they have direct reports - check in on their dashboard, progress, and any [coaching](https://wasifkasim.com/agency-sales-coach) required.
- Discuss career goals - where they want to be in 12-24 months, what they feel is the gap, etc…and then, put together a mutually agreed roadmap
- Weekly manager feedback to cover:  
    - Areas they’re doing really well in
    - Areas that need improve re above
    - Provide manager’s perception on how the employee is faring VS KPIs (below expectations, meeting expectations, above expectations, etc.

## 3. Monthly report template

- Recap of previous month’s KPI vs attainment
- What went well
- What could have been better
- Plan for next month
- Forecast for month

Got questions on Cadence & Framework for Sales WIPs & Catch-Up, or anything else?

[Say hello](mailto:wasif@wasifkasim.com)and we’ll lock in a time to chat through

Cheers,

Was

[report templates](https://wasifkasim.com/blog/tag/report-templates)

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![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=120&height=120&name=Untitled%20design%20(8).png) 

[Read Full Bio](https://wasifkasim.com/blog/author/wasifkasim)

Author

### Wasif Kasim

 Founder at - [Wasif Kasim Consulting](https://wasifkasim.com/)

Wasif Kasim is an agency growth advisor, former CEO of Online Marketing Gurus, and founder of Wasif Kasim Consulting. Over the past 15+ years, he has helped agencies scale faster through betterfalse ...

[Read Full Bio](https://wasifkasim.com/blog/author/wasifkasim)

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