SEO Blog Brief [TEMPLATE]

• Gov Account Execs/ Head of Sales/Head of Public Sectors
• Company CEO’s
• Gov Analysts

Use this for all pages on your website.

If you’re using WordPress, install the Yoast SEO plugin, which will also give you a “grading” to follow and optimize your pages.

Use Yoast SEO for product pages, or service pages

Got SEMrush?

Please download and use the SEMrush writing assistant, to ensure blogs are properly SEO optimized.

A minimum score of 8/10 is required. 

Also pay attention to the keyword density, as well as related keywords to ensure you are scoring high on those fronts as well.

Use the Hemmingway app to help with readability and non-passive writing

Access the app here

<H1> How to Win More Government Tenders & Contracts

• Provide a blurb on what the reader is to expect if they read this article

*include 1-2 keywords in the first section*

**Table of content**

• Ensure you read the brief thoroughly
• Answer all the Questions in full
• Provide as much detail to the contract questions
• Emphasise where you  can show strength over your competitors
• Gain insights into the market you are bidding into
• Aim your references & referees
• Know the key policy requirements
• Submit Your Tender Offer & Respond in Time

<H2> Ensure you read the brief thoroughly

• Engage on that any person going for a government tender should understand what is required from it. This also comes to reaching out to the tender provider for further insights to gain as much of a grasp of the requirements needing to be met.

<H2> Answer all the questions in Full

• Address how no question should be left unanswered as it shows you don’t fully understand the brief
• Touch on how duplication can be ok if it can answer multiple questions
• Note about which questions are the most critical to effectively respond to

<H2> Provide as much detail to the contracts questions

• Promote that you must show a complete understanding of the requirements for all questions / elements that revolve tenders
• Address how some questions require specific speech

Internal links:

[insert links here]. 

Use rich anchor text for these links, view guide here.

• Talk about being conscious of word count in your responses
• Being organised

<H2> Emphasise where you can show strength over your competitors

• Showcase the value you can provide on the contract
• Over-value?
• Experience?
• How can someone gain understanding that they know about 

Internal links:

[insert links here]. 

Use rich anchor text for these links, view guide here.

<H2> Gain insights into the market you are bidding into

• This can be a great way to promote your service offering.
• Discuss how researching through databases to find tenders which you are able to work on
• Call to action to create an account

Internal links:

[insert links here]. 

Use rich anchor text for these links, view guide here.

                 **PROVIDE CENSORED IMAGES OF PRODUCT?**

<H2> Aim your References & Referees

<H2> Know the Key Policy Requirements 

Internal links:

[insert links here]. 

Use rich anchor text for these links, view guide here.

<H2> Submit Your Tender Offer & Respond in Time

• This is where timing is critical to ensure someone is able to win a tender

External Link – Internal links:

[insert links here]. 

Use rich anchor text for these links, view guide here.

Contact Form CTA

1. https://www.smallbusiness.wa.gov.au/blog/how-win-government-contracts-and-tenders  
2. https://business.vic.gov.au/business-information/marketing-and-sales/selling-to-government/tips-for-winning-government-contracts 
3. https://insidesmallbusiness.com.au/latest-news/how-to-win-government-tenders 
4. https://sellingtogov.finance.gov.au/faqs/outcome 
5. https://thetenderteam.com.au/five-strategies-to-win-council-and-local-government-tenders/ 

[SEO to include commentary here, for the content writer, based on their research and findings]

• Table of contents to skip to relevant sections
• Related articles section to link to other relevant articles
• Make the blog skimmable – short sharp sentences optimized for reading.
• Avoid large paragraphs.
• SEO to add more commentary here

[SEO to include commentary here, for the content writer, based on their research and findings]

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