Wasif Kasim Consulting

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Sales Follow-Up Ideas/Templates

Sales Follow-Up Ideas Templates

Table of Contents

I’ve worked with 1000s of salespeople over time. Guess what most have in common?
A poor follow-up game.

Most give up way too early.

Most put leads into the “not interested” bucket way too soon.

Theres are tonnes of stats to back this (here’s a quick summary).

But, the TLDR?

The $$ is in the follow-up.

It’s not about being pushy

It’s not about being salesy.

It’s about adding value at each touch point.

Fail to do so & you’ll be ignored.

So, what’s the best way to follow up (without being salesy)?

Here are a few templates to get the creativity flowing.

But first, let’s get some of the ground rules out of the way

GENERAL PRINCIPLES FOR SALES FOLLOW-UPS

  • Avoid “any updates?”, “just checking in”, “are we there yet” emails – these add no value & come off as salesy
  • Add value at each touchpoint – educate/help the prospect
  • Share custom insights – avoid spray & pray approaches
  • Tie insights back to paint points/challenges during the discovery call
  • Follow up leads every 3 days till you qualify them in/out/turn into an opp
  • Follow-up deals every 7 days till you win/mark as lost

SALES FOLLOW-UP TEMPLATES

With that said, without further adieu – check out the templates below.

Intro email (after 1st call)

Hey [client name], 

Thanks for the chat – appreciate your time.

We’ve helped very similar businesses like [insert business name 1, name 2, name 3], achieve:

  • Result 1
  • Result 2
  • Result 3

Very confident we can achieve similar results for [prospect company name], look forward to chatting further.

If there’s anything specific you’d like to focus on in our upcoming call or other insights you’d love prior, let me know.

Free to book a time here [insert meeting link] – excited to catch up.

Speak soon.

Cheers

[name]

Value add Email 1 

Subject: website tweaks?

Hey [name],

Was looking at your site, had a few ideas. 

These tips typically increase conversion rates by 3x.

5 min loom video here to explain.

Shout if any questions

Cheers,
Was

Ps, 

Want to crank your website performance? Book a time here.

Value add Email 2 

Subject: what you said the other day

Hey [name],

Thinking about our last call, you mentioned your SEO’s been tanking.

We’ve had a few similar clients go through the same lately.


But these 5 things really helped turn things around.

Thoughts here (5 min loom video)

Thoughts?
Was

Ps, 
Want to crank your website performance? Book a time here.


Value add Email 3 

Hey [name],

Came across this ebook – thought it might be handy.

It covers

  • 5 Ways to improve site load times
  • Avoiding plugin bloat
  • Top SEO tips

Based on our chat the other day, figured this might be handy.

If you need any help, give me a shout.

Cheers

Was

Value add Email 4

Subject: spying on your competition

Hey [name],

I’ve been snooping around & having a look at your competition.

They are doing some things really well – which is worth you considering.

But there are a few things they’re not doing – which could give you an edge too.

View breakdown here (5 min loom video)

Worth a chat?

Cheers
Was

Value add Email 5

Subject: 300% increase in conversions for client name (here’s how)

Hey [name]

We recently worked with a similar client, [client name], who’ve increased conversions by 300% within 6 months.

We generated 3x leads, slashed site load times, added 100+ high intent kws to page 1 of Google & doubled time on site.

Learn more here

Any questions? Reach out.
Cheers

Was

Value add Email 6

Subject: google ads leakage?

Hey [name]

Love the ads on Google – but one problem.

Your site might not be optimised to convert them.

A few tips to help you max the impact of Google ads.

View loom video here to explain

Thoughts?
Cheers

Was

Remember, winning in sales is all about the quality & frequency of follow ups.

On average, thats 11-15 follow-ups before you convert a lead.

So, be patient – don’t throw in the towel too soon.

Till then, add value consistently.

Be genuine, be helpful – the sale will come.

Got questions on the sales follow-up ideas, templates, or anything else?

Say hello and we’ll lock in a time to chat through

Cheers,

Was