Wasif Kasim Consulting

Get real-world, No-nonsense insights into sales, marketing, HR & other best practices to accelerate your growth

Latest Posts

Blog

Sales Accountability – Use this template ๐Ÿ‘‡๐Ÿพ

How do you get your sales team to perform better? It starts with you (the manager/founder). Set clear goals. Make it easy for them to ...
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HR tips – getting Glassdoor reviews

In todayโ€™s competitive market, Glassdoor reviews play a massive part in your agencyโ€™s brand image.ย  And, get this – it doesnโ€™t only impact recruitment. It ...
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Weekly Sales WIP & Team WIP Structure

Youโ€™ve hired good salespeople. Youโ€™ve got a decent volume of leads coming in. But -Youโ€™re still not hitting the goals you want to hit consistently ...
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KPIs for Sales [itโ€™s not what you think]

I speak to a lot of founders every day. And thereโ€™s one thing thatโ€™s common across all of them. They are all measuring the wrong ...
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Blog

Recruitment and Headhunting Playbook

99% of agency founders struggle to hire fast enough. High workload โ†’ unhappy employees โ†’ poor quality of work โ†’ high customer churn. And letโ€™s ...
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Blog

SEO Blog Brief [TEMPLATE]

Over 90% of blogs are never seen; all that effort wasted. So please, put effort into ensuring your blogs rank – don’t just hit publish. ...
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Blog

Referral Partnerships Playbook

Itโ€™s no secret that referral partners will give you some of the best leads. High trust factor. Faster deal velocity. Bigger retainers. But the problem ...
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Blog

[Playbook] Nail your discovery call and deal close rates.

Nailing closing calls is a rush. Contracts signed, deals closed, and commissions hitting the bank. But, Getting there isnโ€™t possible without nailing one of the ...
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Blog

Whatโ€™s your USP? Use this template to capture it.

This document is best used at the very beginning of your marketing journey, and is instrumental to future sales and marketing efforts. It helps you, ...
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