AGENCY SALES
COACHING

I work with any type of agency - literally any kind. 

The 3x Scaler program is ideal for smaller agencies ($10-150k MRR)

The Growth Retainer if ideal for for bigger  agencies ($200k MRR & beyond)

It doesn’t matter if you’re a digital marketing agency, SEO agency, web dev agency, creative agency, full service agency, HubSpot agency, or something super niche - I’ve coached hundreds of agencies across every vertical you can think of, and the principles that I teach apply to all of them.

You could be a one-person agency or a fifty-person agency; it doesn’t matter as far as you’re hungry to grow. In fact, I’ve had plenty of solo founders and very small teams join and grow into 10–15 person agencies doing $100k MRR. And on the other end, I’ve worked with bigger agencies too - the systems and strategies work at every level.

The main thing that matters is this: you’re ready to put in the hard work. You’re committed to showing up every day and dedicating at least an hour to implementing. This is a done-with-you program - I’m right there with you, guiding you - but you still need to do the work. If you’re hungry, coachable, and ready to take action, you will succeed. That’s why the majority of people in the program have had the biggest wins of their agency career - because they listened, implemented fast, and leveraged me fully.

Whether you’ve had a coach before or not, there’s about a 90% likelihood this program will give you more value than anything you’ve done before. That’s not just me saying it - the majority of founders I’ve worked with have told me this, point blank.

The reason is simple: I have depth and breadth of experience in agencies that almost nobody else has. I’ve worked with hundreds of agencies, across every function - sales, marketing, systems, ops, HR, account management, service delivery - and across every type of agency in multiple countries. Most coaches you’ll find don’t have that specific, hands-on agency growth experience.

A lot of so-called “coaches” watched a few YouTube videos and decided to start charging for advice. Others have been in the industry a long time but still give very generic, surface-level guidance. They’re not in the trenches with you, and they’re not giving you the specific systems, templates, and processes that actually move the needle.

Whether the  3x Scaler or the Growth Retainer, I’m in your corner every single week, giving you tailored advice, holding you accountable, and making sure you execute in the right way. That’s why so many founders say they trust me more than anyone else they’ve worked with, and why they say they’ve gotten more results with me than with any other program.

Firstly, am I the cheapest? No. Will I give you the best chance of supercharging your growth? Absolutely. Remember – 50% of the hires you make, will likely fail. There’s a lot of time & money wasted in the process. Get it right from the get-go, with proven experts.

Picking the right agency mentor is hard.

Everyone sounds promising, but you don’t really know till you pay them.

And it’s either a waste of money, or money well spent.

(Unfortunately, it’s often the former).

So before you delve into it all – here are some tips to pick the best possible agency mentor for your business.

1/ Agency Experience:

Partner with someone who has actually walked the agency path themselves, and scaled agencies to the level you’d like to be at.

Ask your potential agency coach about their firsthand experience running and scaling an agency.

What challenges did they face?
How did they navigate growth hurdles?
Look for someone who has been in the trenches and emerged victorious, as their insights will be invaluable to your journey.

A lot of this process is about finding someone who’s been where you want to be, tapping into their learnings, and having them hold you accountable for your actions too.

2/ Track record of scaling sales & marketing team:

When you boil it all down, scaling your agency comes down to great leadership.
Setting the right KPIs, empowering your team to succeed, and in short being a good leader who knows how to get the most out of your team.

So when you’re looking for an agency mentor – look for this, and assess their track record of building high-performance, self-regulating sales & marketing teams.

What did they do to inspire and motivate their team members?
How big was the team when they started, and where did it land?
What was the overall MRR growth during their tenure as a leader?
How did they optimise sales close rates?
What was the MQL to deal won %?

Dig deep here and look for an agency mentor who not only knows how to manage teams but also how to cultivate a culture of collaboration and excellence.

3/ ROI Focus:

Marketing efforts should always be tied to tangible revenue results.

Ask your potential agency mentor about the ROI they’ve achieved with their past marketing initiatives.

Did their campaigns drive significant revenue growth?
How did they measure and optimize performance?
How much did they spend vs revenue generated?
What was rough MRR growth MoM or YoY?
What channels did they invest in? Why?

Invest in an agency mentor who really understands the importance of delivering measurable results, knows how to create an easy-to-use system to show this, and knows how to make every marketing dollar count.

4/ Single source of truth:

Establishing a single source of truth is one of the biggest challenges the majority of agencies out there face.

Getting this right is one of the most important things you can do to scale your agency/

Ask your potential agency mentor candidate how they’ve done this in the past.

What systems or processes did they implement to ensure data accuracy and consistency?
How did they create an easy-to-use dashboard for sales, marketing, retention, and founders alike?
How did they ensure all this was consistently used and adopted by the business?
What tech stack did they use to enable this?

An agency mentor who “gets” how to do this will set you up for long-term success.

5/ Sales Savviness:

Sales velocity and conversion rates are critical metrics for agency success.

Ask your potential agency mentor about the tactics they’ve used to accelerate sales and improve conversion rates.

Did they implement innovative sales strategies or optimize existing processes?

Look for someone who can share practical insights and actionable techniques to drive sales growth and win more clients.

6/ HR Solutions:

People are the heart of any agency, and managing recruitment, HR, and capacity issues is key to scaling sustainably.
Ask your agency mentor candidate how they addressed these challenges in their agency.

How have they improved the time to hire across the business?
What did they do to improve employee satisfaction?
How did improve staff retention?

Look for an agency mentor who understands the importance of building and nurturing a high-performing team & puts people first.

7/ Client Retention:

There’s nothing worse than clients churning – it’s stressful, and almost impossible to plan for.

Find an agency mentor who’s delved deep into improving client retention, and has the data to back it.

How did they ensure client satisfaction and loyalty?
Did they implement proactive communication and feedback mechanisms?
What systems and tools did they use to do this?
How did they go about automating this process?

Partner with an agency mentor who prioritises client retention and knows how to maximise client lifetime value.

8/ Case studies and testimonials:

Finally, nothing speaks louder than a good case study or testimonials.

Consider this the last stage to vet your potential agency mentor.

Ask for testimonials, case studies, or references from satisfied founders who have benefited from their mentorship.

Firsthand accounts of the value your potential agency mentor has delivered will help you get a lot of confidence, and also be ready for what’s ahead.

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With all this, remember one thing.

Don’t hire an agency mentor till you’re ready.

Even the best coach will fail if you don’t have the time or bandwidth to make this a priority.

So choose the right time wisely.