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Hiring a revenue-driven marketer can be (very) tricky. Whether it’s your first time hiring a marketer, or you’ve done it a few times around – finding that marketer that has the chops to scale your business can be hard. It pains me to say it, but there are only a handful of “commercially savvy” and …

Hiring a Marketer Manager? Use these interview questions ✔️ Read More »

Spend $30k on a conference or trade show, close $1.3M in revenue. Crazy, right? But when done right, it’s possible. I know because I’ve spent over a decade helping B2Bs craft the perfect framework to maximise their event ROI and drive real sales. You might be thinking, “Okay but in-person events are dead in the water. …

Event ROI Checklist: How to turn a $30k investment into $1.3M in revenue. Read More »