It’s no secret that referral partners will give you some of the best leads. High trust factor. Faster deal velocity. Bigger retainers. But the problem is – it’s so inconsistent. The good news? It doesn’t have to be. I’ve put together a Partnerships Playbook to tell you exactly what you need to do. Past results …
Nailing closing calls is a rush. Contracts signed, deals closed, and commissions hitting the bank. But, Getting there isn’t possible without nailing one of the highest-impact parts of the sales process – The discovery call. Get this right, and it’ll accelerate your conversion rates and deal velocity. A good discovery call closes about 60-70% of …
[Playbook] Nail your discovery call and deal close rates. Read More »
This document is best used at the very beginning of your marketing journey, and is instrumental to future sales and marketing efforts. It helps you, as a founder, narrow down your “why”, and gives your marketing (and sales team) a very succinct overview of the message to take to the market. Aim to walk your …
What’s your USP? Use this template to capture it. Read More »
You’ve got an event coming up, and your heads in a spin. How do you nail ROI from events? You need a killer events planning checklist. If you haven’t already read my thoughts on cranking ROI from your events, check it out first. Then, Grab the below checklist to execute your event flawlessly 👇🏾 Events Checklist Tasks …
Happy employees = sustainable growth. It might sound cheesy, but it’s true. Unfortunately, most B2Bs often overlook this – making their investment in HR one of their lowest priority items. Founders & CEOs often struggle to understand the value of HR, until often, it’s too late. When you get hit but a string of resignations, …
Hiring a Head of People & Culture? Use this JD 👇🏾 Read More »
Your B2B homepage is killing your conversions; here’s how to fix it. Most homepages are SEVERELY under-optimised to convert. I’ve spent over a decade testing this out – and have come up with a “mockup” structure to accelerate your conversions. The good news? It’s (usually) an easy fix, for fairly low effort. Curious what it …
The Ultimate Homepage Structure to Maximise Conversions [Template] Read More »
Want to crank client retention efforts? You need a killer Account Director. You need someone who’s an absolute A player when it comes to overseeing the day-to-day management of clients, the client success team, and cross-selling /upselling clients. It’s a lot to deal with – but theses unicorns are indeed out there. But, how do …
Hiring an Account Director? Here’s a Job Description [TEMPLATE] 👇🏾 Read More »
What’s the biggest mistake people make when interviewing BDMs? Not having the right questions to dig deep into the details. Remember – most salespeople are great talkers. You must get beneath the surface-level answers and look for hard numbers, grit, and the salesperson’s ability to take ownership of their success. To help, I’ve compiled a …
Finding a good “digital marketing” BDM is often easier said than done. We’ve got a tiny market in Australia – and they are few and far between. And many times, when you do find one, they end up being a bad fit, and you have to let them go a few months in. So, how …
Hiring a BDM? Grab this Job Description [TEMPLATE] 👇🏾 Read More »
Looking to scale your agency? This one’s a critical hire. One of the most important hires you’ll make is a revenue-driven marketing manager. But alas – they’re not easy to find. Make sure your JD is on point – and there is a heavy focus on leads, as well as deals won. To make your …
Marketing Manager Job Description – swipe this [template] 👇🏾 Read More »
