Wasif Kasim Consulting

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[Playbook] Nail your discovery call and deal close rates.

Intro Nailing closing calls is a rush. Contracts signed, deals closed, and commissions hitting the bank. But, Getting there isn’t possible without nailing one of the highest-impact parts of the sales process – The discovery call. Get this right, and it’ll accelerate your conversion rates and deal velocity. A good discovery call closes about 60-70% …

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The Ultimate Homepage Structure to Maximise Conversions [Template]

Intro Your B2B homepage is killing your conversions; here’s how to fix it. Most homepages are SEVERELY under-optimised to convert. I’ve spent over a decade testing this out – and have come up with a “mockup” structure to accelerate your conversions. The good news? It’s (usually) an easy fix, for fairly low effort. Curious what …

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Hiring an Account Director? Here’s a Job Description [TEMPLATE] 👇🏾

Intro Want to crank client retention efforts? You need a killer Account Director. You need someone who’s an absolute A player when it comes to overseeing the day-to-day management of clients, the client success team, and cross-selling /upselling clients. It’s a lot to deal with – but theses unicorns are indeed out there.  But, how …

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Hiring a BDM? Use these interview questions ✔️

Intro What’s the biggest mistake people make when interviewing BDMs? Not having the right questions to dig deep into the details. Remember – most salespeople are great talkers. You must get beneath the surface-level answers and look for hard numbers, grit, and the salesperson’s ability to take ownership of their success.  To help, I’ve compiled …

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