There’s one major reason why many marketing teams fail. It’s the manager. For agencies – this is usually the founder. A founder who hasn’t managed marketers before. A founder who doesn’t really “get” marketing at a holistic level. A founder who might not have time to pay attention to all the nitty gritty details. As …
Firstly, I love Hubspot – so I’ll be talking about Hubspot here – but the same logic applies to any CRM, Data in Hubspot will never be 100% accurate. However, with the use of the right dashboards and processes, we can ensure the majority of data in Hubspot is accurate, which in turn will empower …
Struggling with Hubspot Hygiene? Some tips for Sales & Marketing 👇 Read More »
What’s the right cadence to keep your sales team on track? And how do you toe the fine line between micromanagement & empowering your team for success. It’s all about setting clear KPIs Having the “right” type of catch-ups Making it easy for your team to see data And giving them a framework to report …
The Right Cadence & Framework for Sales WIPs & Catch-Ups [Template] Read More »
How do you get your sales team to perform better? It starts with you (the manager/founder). Set clear goals. Make it easy for them to see how they’re tracking. And get them to self-report at least once a week on progress. And most importantly – have the right mindset. You’re not here to micromanage them. …
In today’s competitive market, Glassdoor reviews play a massive part in your agency’s brand image. And, get this – it doesn’t only impact recruitment. It impacts your sales too. I used to work for an agency where we were losing 4-5 deals per week. Why? Prospects cited Glassdoor reviews & mentioned that since employees are …
You’ve hired good salespeople. You’ve got a decent volume of leads coming in. But -You’re still not hitting the goals you want to hit consistently enough. What’s one of the most important ways to grow sales output? Being a better manager 🙂 It all comes back to the basics – better 1:1s, better teams wips …
I speak to a lot of founders every day. And there’s one thing that’s common across all of them. They are all measuring the wrong KPIs for their Sales team. Which in turn impacts their sales team performance significantly. Are they completely off?No. But are they measuring all the right lead and lag indicators to …
99% of agency founders struggle to hire fast enough. High workload → unhappy employees → poor quality of work → high customer churn. And let’s face it, none of that sounds fun – at all. As you scale, there is a way to fight this. Always be recruiting. The Recruitment Playbook (and how it helps) …
Over 90% of blogs are never seen; all that effort wasted. So please, put effort into ensuring your blogs rank – don’t just hit publish. Publish quality, in-depth content that helps your user with key issues or challenges. It’ll make a MASSIVE impact on your SEO strategy. But for that, you’ll need a really solid …
It’s no secret that referral partners will give you some of the best leads. High trust factor. Faster deal velocity. Bigger retainers. But the problem is – it’s so inconsistent. The good news? It doesn’t have to be. I’ve put together a Partnerships Playbook to tell you exactly what you need to do. Past results …
