Wasif Kasim Consulting

Table of Contents

Marketing Manager Job Description – swipe this [template] 👇🏾

Blog graphic - Marketing JD- 1024 x 1024

Table of Contents

Intro

Looking to scale your agency? This one’s a critical hire.

One of the most important hires you’ll make is a revenue-driven marketing manager.

But alas – they’re not easy to find.

Make sure your JD is on point – and there is a heavy focus on leads, as well as deals won.

To make your life a little easier – here’s a template you can use

Swipe away.

Template - Marketing Manager Job Description

Responsibilities

  • Collaborating closely with the leadership team to optimize and scale up our go-to-market strategy.
  • Working closely with the sales team to assess the quality of leads, ensure prompt follow-up, assess campaign performance, and continually feedback on marketing efforts
  • Driving a revenue-first approach to marketing, whilst injecting a healthy dose of creative/branding to set us apart from the competition. 
  • Connecting everything you do to the end goal of creating revenue from marketing efforts; from branding to more immediate lead generation efforts – you understand exactly the mix required to produce high-quality leads, and deals won.
  • Owning the paid media strategy across Meta, LinkedIn, Google ads & beyond to drive high-quality traffic and conversions for B2B services businesses.
  • Collaborating closely with internal and external SEO & content experts to own, direct, and manage our website, organic traffic growth, and accelerating deals won from this channel. 
  • Spearheading events and tradeshows to sponsor, as well as execution of these events.
  • Taking ownership of all things Hubspot – email nurturing, social posts, operations best practices, workflows, landing page creation, and beyond, to support sales & marketing efforts.
  • Assisting with other marketing efforts required to accelerate ROI from marketing efforts such as PR, securing case studies, video assets, landing page creation, conversion rate optimization & beyond.
  • Over time, working closely with customer success teams to assist with upsell, cross-sell, and retention efforts.
  • Spearheading operations efficiencies, using Hubspot, across sales, marketing & customer success and ultimately improving CSAT & CX.
  • Collaborating with the HR team to drive staff recruitment & employer branding efforts as required.

Requirements

  • A highly driven self-starter, excited about a role where they have revenue impact, and lots of freedom to do what it takes to get there.
  • 3+ years of marketing experience,  marketing high-value B2B products; can be either client-side, agency or ideally both.
  • University degree in marketing, business, strategy, eCommerce, or similar field
  • An avid learner – consistently following the best marketers in the world (eg: Brian Dean, Harry Dry, Neil Patel, etc…) and a deep passion for marketing ROI and deals won.
  • Experience working closely with B2B enterprise salespeople to develop effective go-to-market strategies.
  • Possess excellent analytical skills and ability to use data to make informed choices.
  • Strong stakeholder management skills

Outro

Got questions on interviewing tips, KPIs for a marketing manager, or anything else?

Say hello, and we’ll lock in a time to chat through

Happy hiring!

Cheers,
Was