Wasif Kasim Consulting

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Hiring a BDM? Grab this Job Description [TEMPLATE] 👇🏾

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Finding a good “digital marketing” BDM is often easier said than done.

We’ve got a tiny market in Australia – and they are few and far between.

And many times, when you do find one, they end up being a bad fit, and you have to let them go a few months in. 

So, how do you maximize the chances of finding a good BDM that’ll stick around?

Get your JD right first, and ask the right interview questions along the way.

So, if you’re looking for a JD -we’ve got you covered. 

Grab the template below👇🏾

Template - BDM Job Description


  • Outbound Prospecting: Drive outbound prospecting efforts to identify and connect with potential clients through various channels such as email, phone, and social media. Utilize your excellent communications skills to establish relationships with potential clients and introduce our agency’s services.  
  • Inbound Lead Management: Respond promptly to inbound leads, ensuring timely and personalized communication. Nurture leads through the sales funnel, providing relevant information and addressing their needs to convert them into qualified opportunities. 
  • Referral Partnership: Develop and maintain strategic referral partnerships with relevant industry stakeholders to generate leads and expand our client base. Collaborate with the marketing team to create and implement effective referral programs. 
  • Key performance indicators (KPIs): Meet or exceed monthly targets by closing $20k in recurring revenue, building $100k in new business pipeline, and diligently following up on MQLs and deals every 3 days and 7 days respectively. 
  • Collaboration and coordination: Work closely with the marketing and fulfillment teams to ensure seamless coordination and alignment of goals. Constantly collaborate with internal teams to identify solutions and overcome challenges to achieve desired goals. 


  • Experience: Minimum 2 years of experience as a hunter in a business development role, preferably in a digital marketing or email marketing agency. 
  • Digital marketing knowledge: Strong understanding of digital marketing principles, with expertise in email marketing strategies, best practices, and industry trends. 
  • Organization and time management: Highly organized with excellent time management skills. Disciplined in time blocking their calendar to optimize productivity and achieve targets. 
  • CRM proficiency: Proficient in using CRM platforms, preferably Hubspot, to manage leads, track progress, and generate insights to drive business success.  
  • Problem solving skills: Adept at finding solutions, not problems. Proactive in identifying challenges and proposing effective solutions to overcome them. 


Hired the wrong BDM is an expensive move – put a little effort extra upfront to make sure you’re picking the right candidate. 

Most sales people have the gift of the gab – ensure you’re digging deep to set the right expectations, and also reading between the lines when you’re going through the interview process. 

Good luck with the hunt!

Got questions on interviewing tips, KPIs for a business development manager, or anything else? 

Say hello, and we’ll lock in a time to chat through

Happy hiring!