---
title: Hiring a BDM? Use these interview questions ✔️
description: Looking to hire a BDM (Business Development Manager)? Elevate your interview game with these crucial BDM interview questions.
image: https://wasifkasim.com/hubfs/Imported_Blog_Media/Hiring-a-BDM_-Use-these-interview-questions.webp
---

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- Hiring a BDM? Use these interview questions ✔️

# Hiring a BDM? Use these interview questions ✔️

**Publish On:** Dec 05, 2023 • **Updated On:** Feb 11, 2026 • Calculating...

###### Written by:

![Wasif Kasim](https://wasifkasim.com/hs-fs/hubfs/Untitled%20design%20(8).png?width=36&height=36&name=Untitled%20design%20(8).png) [Wasif Kasim](https://wasifkasim.com/blog/author/wasifkasim)

![Hiring a BDM? Use these interview questions ✔️](https://wasifkasim.com/hs-fs/hubfs/Imported_Blog_Media/Hiring-a-BDM_-Use-these-interview-questions.webp?format=webp&quality=20&width=960&height=640&name=Hiring-a-BDM_-Use-these-interview-questions.webp)

What's the biggest mistake people make when interviewing BDMs?

Not having the right questions to dig deep into the details.

Remember - most salespeople are great talkers.

You must get beneath the surface-level answers and look for hard numbers, grit, and the salesperson's ability to take ownership of their success. 

To help, I've compiled a few questions you slot into your next interview - good luck!

Prefer a video walk through?

**[Check out this link](https://www.loom.com/share/ff0100de55d94627a10b0ff0c7c342d4?sid=9b37495b-d182-4755-9037-2521aad11d3d)**

## General ice breakers

Questions:

- What interests you about this role?
- Tell me what you know about this role?
- Where do you see yourself 1, 2, 3 years from now?
- What are the most important things when selecting your next role?

What to look for:

- Clear career aspirations
- The level of research they've done on you and the company (this is indicative of how well they research a prospective before speaking to them)
- The culture fit - pay close attention to why they left their last roles and what they're looking for in their next role.

## Job performance

- Describe how you organize your day and week.
- How many outbound calls per day did you do?
- What were your KPIs, and how did you perform vs these KPIs?
- What were you calls to deals won conversion rate?
- Talk me through, from end to end, a cold outreach prospect that turned into a won deal.
- Were there any tricks/tips you found over time that helped maximized close rates for BDMs?
- What was your target vs. attainment over the last few years?
- Assume you get no leads in this role - how would you hit your target (a minimum of 10k MRR per month)

What to look for:

- Clear articulation of goals and targets attained.
- A structured, organized approach to each day. Concrete time blocks for outbound, inbound, follow-ups, pitch, desk creation, etc...
- Answers backed by hard numbers
- Short and succinct answers - anyone who's long-winded is likely a poor fit.
- When marketing efforts are slow, will they "generate" their own leads of blame their failure on a lack of leads? It's critical to have a "hunter" mentality in sales - regardless of whether or not your business is generating leads.

## Tech savviness

- What CRM(s) have you used before?
- What other tools do you use to do outbound prospecting?
- How did you ensure your manager had visibility of your activity?
- CRM hygiene is a big part of this role - how do you feel about this?

What to look for:

- Anyone who claims they were "micromanaged" - in most cases this means the sales person doesn't like being held accountable (of course there are exceptions, but keep this in mind)
- Diligent and smart use of the CRM 0 salespeople who use the tool to empower their success.
- Avoiding salespeople who see the CRM as "admin" or those who rarely update their CRM
- Daily/ weekly blocks for CRM updates.

## Appetite to read/learn

- Entering a brand new industry, how would you get up to speed?
- Are there any publications you follow to keep across sales best practices?

What to look for:

- Are they open to coaching & mentoring? It is important to find a salesperson who's hungry to learn and flexible enough to learn "your" way - as each business' sales process is vastly different.
- Will they learn "new ways" or will they just do things their way?
- Are they following some of the thought leaders in sales?
- Are they looking at ways to consistently improve their "science" behind selling?
- Have they self-enrolled or self-taught principles like SPIN, Value selling, Challenger methodology, or other sales frameworks?

Hiring a good digital marketing BDM is tough. 

However, as you streamline the interview process and ask the right questions - it'll help you find the RIGHT candidate a lot faster. 

Most underestimate the importance of the interview process in helping you nab that "perfect fit".  
Make sure you don't do the same.

—

Still not sure if someone’s the right fit for your business?

Found a candidate you're not quite sure about and wondering how to delve deeper?

Or just wondering what you need to do to scale your sales & marketing effort?

Reach out and [say hello](mailto:wasif@wasifkasim.com). 

Happy to share some tips & insights that'll help. 

[bdm interview questions](https://wasifkasim.com/blog/tag/bdm-interview-questions)

[hiring process](https://wasifkasim.com/blog/tag/hiring-process)

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Author

### Wasif Kasim

 Founder at - [Wasif Kasim Consulting](https://wasifkasim.com/)

Wasif Kasim is an agency growth advisor, former CEO of Online Marketing Gurus, and founder of Wasif Kasim Consulting. Over the past 15+ years, he has helped agencies scale faster through betterfalse ...

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