Wasif Kasim Consulting

Author name: wasifkasim

The Ultimate Homepage Structure to Maximise Conversions [Template]

Intro Your B2B homepage is killing your conversions; here’s how to fix it. Most homepages are SEVERELY under-optimised to convert. I’ve spent over a decade testing this out – and have come up with a “mockup” structure to accelerate your conversions. The good news? It’s (usually) an easy fix, for fairly low effort. Curious what …

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Event ROI Checklist: How to turn a $30k investment into $1.3M in revenue.

Spend $30k on a conference or trade show, close $1.3M in revenue. Crazy, right? But when done right, it’s possible. I know because I’ve spent over a decade helping B2Bs craft the perfect framework to maximise their event ROI and drive real sales. You might be thinking, “Okay but in-person events are dead in the water. …

Event ROI Checklist: How to turn a $30k investment into $1.3M in revenue. Read More »