Author name: wasifkasim

Hubspot’s a fantastic tool. And when used well, it’s crank your revenue from the sales team. The problem is, no one actually shows you how it should be setup – especially for agencies. Luckily, I’m here to help 🙂 [Here is a guide] to do exactly that. This will give you a good feel for […]

Every wished you had a playbook to combat churn? Now, you do. Churn hurts a lot – but not something enough agencies focus on. Agencies that used the below framework have saved millions of dollars in revenue. Now it’s time for you to try it too. Check it out below. 1. Data Hygiene. Enter all

There’s one major reason why many marketing teams fail.  It’s the manager. For agencies –  this is usually the founder. A founder who hasn’t managed marketers before. A founder who doesn’t really “get” marketing at a holistic level. A founder who might not have time to pay attention to all the nitty gritty details. As

Firstly, I love Hubspot – so I’ll be talking about Hubspot here – but the same logic applies to any CRM, Data in Hubspot will never be 100% accurate.  However, with the use of the right dashboards and processes, we can ensure the majority of data in Hubspot is accurate, which in turn will empower

What’s the right cadence to keep your sales team on track? And how do you toe the fine line between micromanagement & empowering your team for success. It’s all about setting clear KPIs Having the “right” type of catch-ups Making it easy for your team to see data And giving them a framework to report

How do you get your sales team to perform better? It starts with you (the manager/founder). Set clear goals. Make it easy for them to see how they’re tracking. And get them to self-report at least once a week on progress. And most importantly – have the right mindset. You’re not here to micromanage them.

In today’s competitive market, Glassdoor reviews play a massive part in your agency’s brand image.  And, get this – it doesn’t only impact recruitment. It impacts your sales too. I used to work for an agency where we were losing 4-5 deals per week. Why? Prospects cited Glassdoor reviews & mentioned that since employees are

You’ve hired good salespeople. You’ve got a decent volume of leads coming in. But -You’re still not hitting the goals you want to hit consistently enough. What’s one of the most important ways to grow sales output? Being a better manager 🙂  It all comes back to the basics – better 1:1s, better teams wips

I speak to a lot of founders every day. And there’s one thing that’s common across all of them. They are all measuring the wrong KPIs for their Sales team. Which in turn impacts their sales team performance significantly. Are they completely off?No. But are they measuring all the right lead and lag indicators to

99% of agency founders struggle to hire fast enough. High workload → unhappy employees → poor quality of work → high customer churn. And let’s face it, none of that sounds fun – at all. As you scale, there is a way to fight this. Always be recruiting. The Recruitment Playbook (and how it helps)