Author name: Charm

It’s no secret that referral partners will give you some of the best leads. High trust factor. Faster deal velocity. Bigger retainers. But the problem is – it’s so inconsistent. The good news? It doesn’t have to be. I’ve put together a Partnerships Playbook to tell you exactly what you need to do. Past results …

Referral Partnerships Playbook Read More »

Nailing closing calls is a rush. Contracts signed, deals closed, and commissions hitting the bank. But, Getting there isn’t possible without nailing one of the highest-impact parts of the sales process – The discovery call. Get this right, and it’ll accelerate your conversion rates and deal velocity. A good discovery call closes about 60-70% of …

[Playbook] Nail your discovery call and deal close rates. Read More »

Want to crank client retention efforts? You need a killer Account Director. You need someone who’s an absolute A player when it comes to overseeing the day-to-day management of clients, the client success team, and cross-selling /upselling clients. It’s a lot to deal with – but theses unicorns are indeed out there.  But, how do …

Hiring an Account Director? Here’s a Job Description [TEMPLATE] 👇🏾 Read More »

What’s the biggest mistake people make when interviewing BDMs? Not having the right questions to dig deep into the details. Remember – most salespeople are great talkers. You must get beneath the surface-level answers and look for hard numbers, grit, and the salesperson’s ability to take ownership of their success.  To help, I’ve compiled a …

Hiring a BDM? Use these interview questions ✔️ Read More »

Finding a good “digital marketing” BDM is often easier said than done. We’ve got a tiny market in Australia – and they are few and far between. And many times, when you do find one, they end up being a bad fit, and you have to let them go a few months in.  So, how …

Hiring a BDM? Grab this Job Description [TEMPLATE] 👇🏾 Read More »